Small businesses make up the backbone of our communities. And, that makes local businesses more important than ever. How so? According to Civic Economics, “48% of each purchase at local independent businesses is recirculated locally, compared to less than 14% of purchases at chain stores.”
This is especially important to keep in mind knowing large retailers like Amazon capture nearly one in every two dollars Americans spend online. And, coffee giants like Starbucks continue to grow, doubling their revenue between 2010-2015 to more than 19 billion dollars.
However, we can thank small businesses for keeping the economy afloat. According to the Small Business Administration (SBA), more than half of the U.S.’s jobs since 1995 were created by small businesses. And since 1990, small businesses added 8 million jobs, while big businesses eliminated 4 million of them.
While the numbers these mass retailers continue to amass seem daunting, we can relate to these businesses in more ways than one – Like the fact that they all focus on customer loyalty, retention, satisfaction and service, because they know they’re vital to success.
That’s where FiveStars INSIGHTS comes in. Here, on this blog platform and small business knowledge base, we try to provide you, small business owners, with helpful small business marketing, social media, customer loyalty, service, and satisfaction advice. Because they are important and vital to success, and you deserve the knowledge and the means to implement them into your business strategy, too.
As we say goodbye to 2016, do keep in mind: What these conglomerate companies can’t do, is give the attention to detail, familiarity, friendship, relationships, sense of community, and satisfaction one gets from loving and supporting a local business. This will always put your business on top!
With that, here are the top 50 most popular small business marketing and customer loyalty advice articles of 2016 – And, here’s to more knowledge and growth in 2017:
Which of these topics or tips do you find most useful? And what would you like to learn more about in 2017? Tell us all in the comments below, and most importantly, have a happy new year.