7 Social Media Tools for Socially Savvy Small Businesses

7 Social Media Tools for Socially Savvy Small Businesses

You’ve got a pretty sweet Facebook page, you’re tweeting up a storm, and your photo-taking abilities for Instagram are (prepare for a humble brag here) amazing.

Most socially-savvy small businesses have a handle on the day-to-day tasks that social media requires, but there are some tools out there that can elevate your social presence.

Here are seven social media tools that small businesses should check out:

1. Buffer

Tired of juggling a bunch of social accounts? Use Buffer to manage and schedule posts to your Twitter, Facebook, LinkedIn, Google+ and Pinterest accounts from one dashboard. It integrates with Google Analytics and offers link shortening within the app. The great thing about this tool is that it works for every business size. Whether you’re posting on social all by yourself, or have a team of 25, this tool can work for you.

Cost: Prices range from free to $399. Most small businesses will fall into the free, $10 or $99 a month category.

2. Schedugram

Have you noticed that most of the social management tools don’t work with Instagram? While Instagram is a newer platform, there must be something that allows you to schedule posts ahead of time, right?

Enter Schedugram. You can schedule bulk posts, edit and crop pictures and give access to several users. If you’re a heavy Instagrammer, it’s worth a look.

Cost: Pricing depends on the number of followers you have. For businesses with 10,000 followers or less, it’s $20 a month. For businesses with 10,000-100,000, it’s $30 a month.

3. Buzzsumo

Having trouble coming up with inspiring posts for all of your channels? It’s not an easy task everyday. Buzzsumo can help. Using this tool, you can find content that’s relevant to your audience and share it with one click.

You can also use this tool to monitor popular content shared amongst your competitors. Type in the URL of a competitor’s website or blog, and it’ll reveal which content has been shared via social the most.

You can also use the tool to generate topic ideas. Let’s say you want to write or find content for a dry cleaning business. You enter keywords into a search bar and Buzzsumo gives you a list of highly-shared articles. You can use these to create original content ideas of your own.

Cost:  Plans range, but most businesses will get what they need from the $99 a month plan.

4. Canva

Visuals are crucial in social media. It’s not just about taking a great picture; it’s about creating stunning graphics too. For those looking to up their visual game, check out Canva. This easy-to-use tool will help you create inforgraphics and slideshows that you can easily share on your social channels. You can save them and share them on your website and blog too.

Cost: It’s a free platform to use, but you’re charged to use certain premium elements. You can upgrade to a monthly plan for $12.95 if you find that you’re using a ton of design elements, or want access to better features.

5. Brand24

Wondering what people are saying about your brand? Forget searching the web or setting up Google Alerts, just use Brand24. This dashboard shows you what’s said about your brand in real time. You can respond to the comment instantly. It presents an opportunity to handle negative publicity quickly, but it can also identify sales opportunities. You can also monitor comments made about your competitor.

Cost: Several plans are available, but most businesses will fall into the $49 or $99 a month category.

6. Edgar

It’s okay to repurpose posts, but how? Let Edgar help you. With this tool, you create categories for your social posts and add posts to each group. Edgar stores all of your posts, and when a category runs dry, it reposts a message from that category for you. It comes with analytics too, so you can see which days and times are resonating with your viewers.

Cost: $49 a month.

7. After the Deadline

Need a little help proofreading? Turn to After the Deadline. This grammar tool can check a series of social posts or blogs for spelling, style and grammar mistakes.

Cost: Free. Available as a plugin, add-ons, or extensions for multiple platforms.

Is there a social media tool or app that you can’t live without? Share your must-have tools with other business owners in the comment section below.

Lisa Furgison
About the Author
Lisa Furgison

Lisa is a writer at FiveStars, a freelance journalist, and co-owner of a media company, McEwen's Media.

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