3 Promotions to Send When Introducing a New Product, Item, or Service

3 Promotions to Send When Introducing a New Product, Item, or Service

Is your business ready to roll out a new product, menu item, clothing line, or service? By the time your new product or service is ready for the public, hundreds of hours have already been invested in it. So, when you’re ready to unveil it, you can’t drop the ball on promotions.

Statistics show that 25 to 45% of new products fail, so marketing the new product is crucial to its success.

Fortunately, FiveStars members have access to a hassle-free Promotions tool that can reach customers via text, push notification or email.

For those ready to lift the curtain on their new product, here are three FiveStars-specific promotions that you can send to make sure it’s a hit:

1. An invitation to try the product out

When you’re about to release a new product, generate some buzz by inviting existing customers to try it.

Set up a time where customers can sample the new menu item, taste a new kind of coffee or test a new camera.

Offering a new service? Set up a time for customers to see it in action. A spa offering a new hot stone massage can offer free 15-minute sessions for an afternoon.

This kind of promotion not only spreads the word, it gets customers to “buy-in” to your new product or service and consider adding it to their regular routine.

Here’s what to enter as a promotion in FiveStars, just tweak what’s in the brackets to fit your product:

What’s the promotional offer?

Stop in [Tuesday] from [3-5pm] to try our new [coffee!]

What’s the occasion?

We’re excited to introduce [a new menu item.] Come try it for free.

When does it expire?

Expires on Tuesday

2. A coupon to try a new problem-solving product

Customers aren’t necessarily interested in a new product; they’re interested in what the new product can do for them. Research supports this idea, with 70 percent of consumers making a purchase to solve a problem they deal with on a regular basis.

For instance, rather than sending customers a 10 percent off coupon for your new car detailing service, tweak the pitch to focus on what that service can do for customers. Offer a discount on a new cleaning service that can zap winter dirt and grime.

Here’s what to enter as a promotion in FiveStars, just tweak what’s in the brackets to fit your product:

What’s the promotional offer?

Save 10% on [new service that removes winter grime.]

**The information in the brackets should offer a solution.

What’s the occasion?

We’re introducing [Deluxe Detail, a service that gets your car ready for summer.]

**The information in the brackets should name the product and provide a brief description.

When does it expire?

Expires one week after sending.

You might find this promotion tough to create since you have limited space, but that’s actually a good thing. You want to describe a new product in a simple, concise way and the character restrictions force you to meet that goal.

3. Add a new product to an existing package

To get customers to buy your new product, try offering it along with one of your staple product or services. For instance, a pet grooming service that thrives on baths could offer its new nail trimming service to its bubble-loving customers for 15% off.

A restaurant can offer it’s new dessert for free with the purchase of any entrée, or a organic beauty shop can offer 25% off it’s new honey-infused lip balm with any $25 purchase.

This kind of promotion removes the risk of trying something new. Customers are already visiting your shop to take advantage of a favorite product, so they won’t see any harm in trying something new – especially at a discounted rate.

Here’s what to enter as a promotion in FiveStars, just tweak what’s in the brackets to fit your product:

What’s the promotional offer?

Buy [any entree] and get our new [Tiramisu for $2.]

What’s the occasion?

We’re introducing [Tiramisu, a mouthwatering coffee-flavored dessert that you’ll love.]

When does it expire?

Expires one week after sending.

Consumers are sometimes hesitant to try new things. The promotions above are designed to introduce customers to your new product, generate some excitement and offer a way to try the product with limited risk.

Remember to utilize social media, signage and in-store displays as well to make sure your customers take notice of your new offering.

Lisa Furgison
About the Author
Lisa Furgison

Lisa is a writer at FiveStars, a freelance journalist, and co-owner of a media company, McEwen's Media.

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