FiveStars Raises $26 Million in Series B Funding Led by Menlo Ventures

FiveStars Loyalty Team

San Francisco, CA, September 25, 2014 – FiveStars, the fastest growing company in customer loyalty and marketing automation for small and medium businesses, today announced it has raised $26 million led by Menlo Ventures with participation from existing investors Lightspeed Venture Partners, DCM and Rogers Communications. Customer loyalty is a $60B market today, with Fortune 500 companies like Starbucks and Macy’s comprising the vast majority Read More →

FiveStars Program Looks to Revive Loyal Business Customer Experience

FiveStars Rewards for Local Merchants

From Fox News Boston: A program is trying to revive the loyal business customer experience. More and more people are filling their wallet with FiveStar cards instead of those old punch cards. ”We can text, e-mail and give great rewards,” said Teri Black, owner of Jimmy & Joe’s Pizzeria. ”Each point is equivalent to $5 and basically, it rewards you with future items,” said Amy Black, a business Read More →

Loyalty Programs Give More Punch Than the Old Punch Cards


From In Business: Technology is giving merchants a newer, slicker, 21st-century way to offer customers reward/loyalty programs, signaling a shift away from those wallet-clogging buy-ten-get-one-free punch cards. Indeed, merchants of all kinds are signing up for tech programs that enable them to keep tabs on their regulars and reach out to new customers while the customers pile up reward points with the swipe of a card. Merchants Read More →

7 Ways Loyalty Programs Can Increase Social Media Exposure


From Street Fight: More than one-in-three small businesses now has a loyalty program in place, but that doesn’t mean that local merchants are always taking full advantage of the benefits that these hyperlocal marketing platforms can provide. While most businesses know that loyalty programs can be beneficial for customer retention, they aren’t aware of how integrating social media components could impact their ability to acquire new customers, as Read More →

Rewarding Customer Loyalty

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Our co-founder, Victor Ho, was recently interviewed by Fox Business – check out the interview and learn how FiveStars helps small businesses join the ranks of large companies with a customer loyalty program. Watch the video: Rewarding Customer Loyalty  

Not Just for Big Businesses: Customer Loyalty Programs for SMB


From Business 2 Community: It’s common to see large companies using customer loyalty programs. They have the money to use the programs, and they see them as a helpful service. Smaller, locally-owned companies usually don’t use them, mainly due to monetary reasons. But that’s changing with a company like FiveStars. Forbes profiled the company recently, focusing on how the company can help a place like Read More →

FiveStars Launches Automated Coupon Delivery Service For Small Businesses

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From TechCrunch: Culminating what the executive team at the automated customer rewards management service provider FiveStars calls three years of development work, the company is launching its latest feature — AutoPilot. The new product FiveStars is selling automates the distribution of coupons and discounts based on a customers’ previous purchasing behavior at a store. The new feature rolls up and replaces different services that FiveStars used Read More →

Bringing Customer Loyalty Programs to Local Merchants


From Forbes: Most big companies have customer-loyalty programs. Mom-and-pop stores? Not so much. That’s the idea behind FiveStars, a Silicon Valley startup that uses specialized software and Big Data Analytics to create customer-loyalty programs for small businesses, says co-founder Victor Ho. “If you walk down the street to your local coffee shop and ask that person, ‘Hey, how many customers do you have? How much money does Read More →

3 Unexpected Ways to Drive Customer Loyalty and Spend

Increasing Customer Spend

From Inc. Magazine: Most small business owners intuitively understand the power of loyalty. They instinctively seek to turn new customers into regulars and regulars into word-of-mouth advocates. Besides improving product and service quality, the most common loyalty tactic among small business owners are simple rewards programs. And they work. But are there other loyalty tactics owners should consider? Sure, it’s great for your business when customers pay ahead Read More →

Facebook Likes How FiveStars Lives and Works

Work live play together

From Fast Company: By the time Facebook revealed that it was partnering on a 394-unit apartment complex within walking distance of its Menlo Park headquarters, many Silicon Valley startups had already experimented with office living quarters. Most notably Facebookwhen it was still a college kid’s pet project. Startup teams that live and work together aren’t particularly unusual in Silicon Valley. Their rationale for cohabitation usually goes something like, “we are Read More →

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