Featured in Fast Company: How Facebook is Failing Local Businesses

Featured in Fast Company

For years, small business owners have been encouraged to adopt social media strategies as a way of engaging their customers after they leave the store. And they listened: 90% of small business owners in the U.S. are active on social media, and many consider social media the easiest and most cost-effective way to have an online presence. But recently customer engagement rates on Facebook and Twitter have declined to the point where only Read More →

Featured in Loyalty 360: Unique Customer Experience at Hwy 55 Burgers, Shakes & Fries

Featured in Loyalty 360

If you are planning to eat at Hwy 55 Burgers, Shakes & Fries, you can rest assured it will be a unique customer experience. “We’re blessed to have a great reputation for customer service,” Andy Moore, Director of Communications for Hwy 55 Burgers, Shakes & Fries, told Loyalty360. “But we know now that what is considered a service slip-up for us (i.e. not holding the Read More →

Featured in Venture Beat: FiveStars announces Promotions to help SMBs bring back customers

Featured in Venture Beat

Let’s say you’re a mom-and-pop coffee shop. Some of your customers are regulars, but most don’t return for a second visit. Small business marketing platform FiveStars has targeted businesses with 100 locations or less that want to build their customer loyalty. Today, the San Francisco-based company is expanding its repertoire, announcing a new tool that enables wider campaigns for small-to-medium-size businesses (SMBs). Called Promotions, the new offering Read More →

Featured in Inc. Magazine: Why the Smartest Business Leaders Raise Prices Instead of Lowering Them

Featured in Inc. Magazine

Raising prices is one of the best things you can do if you want to build a successful business. This counterintuitive bit of advice comes from Chris Luo, VP of marketing at FiveStars, a loyalty program platform for small businesses. Luo joined the company two years ago, after stints in the marketing departments of Facebook and Google. FiveStars has proved the concept. The company increased prices Read More →

Featured on WSVN 7 News Miami: Dollars and Sense, FiveStars Loyalty

WSVN 7 Miami

WSVN-TV – 7NEWS Miami Ft. Lauderdale News, Weather, Deco Saving money is at the top of everyone’s list for the new year. In tonight’s Dollars and Sense, Lynn Martinez shows us how one program is helping you save at all your favorite places! Everyone loves getting rewarded for being a loyal customer, but some reward programs require you to print a coupon or carry that Read More →

Featured on NBC 5 Chicago: New App Allows Users to Combine All Loyalty Cards into One

NBC 5 Chicago

    For local small to medium-sized businesses, FiveStars offers a ton of great benefits (automatic messaging to customers based on their spending habits, sending trackable promotions to customers easily redeemable on the POS, etc), but what about the customers? Well, not only are they getting exclusive specials from the local businesses they frequent, but they also get rid of the wallet cluttering stash of Read More →

Featured in TechCrunch: Helping Local Businesses Get the Five Star Review, FiveStars Raises $26 Million


In the $60 billion market for customer loyalty among small and medium-sized services businesses companies are always looking for an edge. With coffee shops and artisanal stores springing up on every corner from Portland to Pittsburgh, differentiated solely by the wit on their chalkboard sidewalk displays, small store owners are always looking for new ways to connect with their customers. Click here to read more Read More →

Featured in Inc. Magazine: This Startup Wants to Kill the Loyalty Punch Card

Featured in Inc. Magazine

San Francisco-based startup FiveStars has turned a lot of skeptics into believers since launching out of tech accelerator Y Combinator three years ago. On Thursday, the customer loyalty company–which sells software to replace those traditional paper punch cards–announced a $26 million Series B funding round led by Menlo Ventures, bringing its total capital raised to more than $42 million. Click here to read the article on Inc: This Read More →

Featured in VentureBeat: FiveStars Raises $26MM for Small-Business Loyalty Platform

Featured in Venture Beat

Have you noticed that loyalty programs are everywhere now? Every retailer of any size wants you to carry their rewards card or app around with you. Companies spend $60 billion a year on loyalty and marketing automation technology, but they’re traditionally pretty expensive to implement. So it’s big Fortune 500 companies like Starbucks and Macy’s that are doing the vast majority of that spending. Small neighborhood shops can’t compete. Click here Read More →

Featured in New York Times: FiveStars, A Consumer Loyalty Start-Up, Raises $26 Million

Featured in The New York Times

FiveStars, a start-up that creates customer loyalty programs for small businesses, said on Thursday that it had raised $26 million as it sought to expand its presence in what the company said was a $60 billion market. The round was led by Menlo Ventures and included existing investors like Lightspeed Venture Partners, DCM and Rogers Communications. The new financing will bring FiveStars’ total fund-raising efforts to Read More →

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