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Why the Smartest Business Leaders Raise Prices Instead of Lowering Them

Woman contemplating raising prices

From Inc. Magazine: Raising prices is one of the best things you can do if you want to build a successful business. This counterintuitive bit of advice comes from Chris Luo, VP of marketing at FiveStars, a loyalty program platform for small businesses. Luo joined the company two years ago, after stints in the marketing departments of Facebook and Google. FiveStars has proved the concept. The company Read More →

Social Media is Losing Relevance for Local Businesses

Facebook for Business Not Going Well

This blog post is provocatively titled, but it’s not meant to be sensational. Efforts to use Facebook and other social media to promote your small business may be misplaced, and you may be better off investing your time and money elsewhere. In this post, I want to explain what’s happening and suggest what you should be doing instead as a small business owner. Facebook recently Read More →

Dollars and Sense: FiveStars Loyalty

FiveStars on WSVN Miami

WSVN-TV – 7NEWS Miami Ft. Lauderdale News, Weather, Deco From WSVN 7 News Miami/Fort Lauderdale: Saving money is at the top of everyone’s list for the new year. In tonight’s Dollars and Sense, Lynn Martinez shows us how one program is helping you save at all your favorite places! Everyone loves getting rewarded for being a loyal customer, but some reward programs require you to Read More →

New App Allows Users to Combine All Loyalty Cards into One

FiveStars Loyalty Consultants on NBC 5 Chicago

    For local small to medium-sized businesses, FiveStars offers a ton of great benefits (automatic messaging to customers based on their spending habits, sending trackable promotions to customers easily redeemable on the POS, etc), but what about the customers? Well, not only are they getting exclusive specials from the local businesses they frequent, but they also get rid of the wallet cluttering stash of Read More →

SMB Spotlight: Wanna Cupcake?

Jim & Karie

As part of a regular series here at the FiveStars blog, we’ll take a look at some of our clients who have achieved success with our one-stop loyalty reward program. We’ve seen proven results for some time – now, we’d like to share them with you to give you a better idea of how implementing our program can help you acquire, grow, and retain your Read More →

SMB Spotlight: Sandwich Me In

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As part of a regular series here at the FiveStars blog, we’ll take a look at some of our clients who have achieved success with our one-stop loyalty reward program. We’ve seen proven results for some time – now, we’d like to share them with you to give you a better idea of how implementing our program can help you acquire, grow, and retain your Read More →

SMB Spotlight: The Alley

alley_storefront

As part of a regular series here at the FiveStars blog, we’ll take a look at some of our clients who have achieved success with our one-stop loyalty reward program. We’ve seen proven results for some time – now, we’d like to share them with you to give you a better idea of how implementing our program can help you acquire, grow, and retain your Read More →

SMB Spotlight: Yo Mama Frozen Yogurt

entrance

As part of a regular series here at the FiveStars blog, we’ll take a look at some of our clients who have achieved success with our one-stop loyalty reward program. We’ve seen proven results for some time – now, we’d like to share them with you to give you a better idea of how implementing our program can help you acquire, grow, and retain your Read More →

FiveStars Raises $26 Million in Series B Funding Led by Menlo Ventures

FiveStars Loyalty Team

San Francisco, CA, September 25, 2014 – FiveStars, the fastest growing company in customer loyalty and marketing automation for small and medium businesses, today announced it has raised $26 million led by Menlo Ventures with participation from existing investors Lightspeed Venture Partners, DCM and Rogers Communications. Customer loyalty is a $60B market today, with Fortune 500 companies like Starbucks and Macy’s comprising the vast majority Read More →

How to Win Customers and Influence People

hands

If you’ve been a long-time reader of our blog, or even have a slight idea of what we here at FiveStars do, then you should know that we like helping small businesses build customer loyalty. Scratch that, we don’t just like it – we love it. We know it’s much easier (and profitable!) to keep an existing customer happy than it is to be constantly Read More →

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