Need Some Motivation? 30 Nuggets of Inspiration for Small-Business Owners

Small business motivational quotes and stories

We’ve all been there: Whether your business is running like a dream or experiencing a few hiccups, there are days when you’re just not feeling it. Need a motivational boost to get you through the week? Here, we’ve culled 30 of our favorite quotes, stories and creative exercises designed to get those juices flowing. How many times have you woken up on Monday morning and Read More →

Common Marketing Pitfalls – and How to Avoid Them

common marketing pitfalls

Many small business owners do not have the luxury of bringing somebody on board to handle marketing responsibilities for their company, let alone hiring a firm or professional agency to do it for them. The available time and financial resources for many business owners – especially those first starting out – force them to try and handle their marketing strategy on their own. While this Read More →

95 out of 100 Customers Open Your Text Promo Within 3 Minutes

Customer opening a text message promo

You’ve heard us say it many times before, and we will continue to preach it: if you aren’t texting your customers, YOU SHOULD BE! And WHY should you be text messaging your customers? 95 out of 100 of your customers who have opted into your text messaging program OPEN and READ your mobile messages within 3 minutes. – Forbes Online Mobile text messaging, the same Read More →

A Boba Tea Loyalty Program Success Story – Bobalicious

Bobalicious San Diego

Note: As part of a regular series here at the FiveStars blog, we’ll take a look at some of our clients who have achieved success with our one-stop loyalty reward program. We’ve seen proven results for some time – now, we’d like to share them with you to give you a better idea of how implementing our program can help you acquire, grow, and retain Read More →

The Ultimate Beginner’s Guide to Social Media for Small Business Owners

Small Business's Beginner's Guide to Social Media

Determining which social media platforms to utilize as a small business owner can be like going to an all-you-can-eat buffet and having a dinner roll sized plate on which to put your goodies. Even as recent as a few years ago, there were a few stalwarts that every business knew they needed a presence – now, the sheer amount of options available in terms of Read More →

4 Ideas for a July 4th Promotion

July 4th Promotion Ideas

Mark your calendar, July 4th is coming up fast! Like we mentioned in previous promotion ideas posts, with any national holiday, you have a great opportunity to encourage and incentivize your current loyal customers to shop with your business first! If you are a FiveStars business, we make it easy to contact your customers to let them know about about holiday specials or events via email and text. 4 Read More →

Add Value to Your Customers’ Inbox with Email Marketing

Cell Phone Park

Talk to any relationship counselor worth his or her salt, and he or she will undoubtedly preach and emphasize the importance of communication. And rightfully so – after all, how can two people expect to get along amicably and happily if one doesn’t know what the other is thinking? How can you expect to be a good partner and improve and enrich your partner’s life Read More →

Introducing the New FiveStars Dashboard

New FiveStars Dashboard

As a business owner, you’re probably juggling a hundred things at once and need information on your business quickly and easily. Fortunately, today we’re introducing the beautifully designed, all-new FiveStars dashboard. The new dashboard is the simplest way to understand who your best customers are, their revenue impact on your business, and how to keep them coming back to your store more often.     Powerful Insights, Read More →

What’s the Deal with Daily Deals?

Daily Deal 50% Off Image

One of the most popular forms of Internet marketing that has sprung up over the past few years has got to be daily deals. You know the drill – a company would make one of their products available at a significantly to ridiculously reduced price, but for one day and that day only. The hope would be that such a big discount would be worthy Read More →

The 10 Most Common Marketing Pitfalls (and How to Avoid Them)

Avoiding marketing mistakes

1. Failing to create a set of goals At the beginning of a marketing campaign, it’s easy to aim for an uptick of any kind: a flock of new customers, general awareness or simply a well-placed trade article. While you may ultimately be satisfied with any positive results, however, don’t fall into the trap of ignoring basic goals. Think of it like trying to navigate Read More →

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