What Can Tank a Loyalty Program? 10 Things to Avoid Just That…

What Can Tank a Loyalty Program? 10 Things to Avoid Just That...

Did you know the most important aspect of a successful loyalty program isn’t the rewards you give away? While deals, discounts and providing the right offers is crucial, the determining factor in the success or failure of your loyalty program is your staff. Your employees are your loyalty program’s biggest promoters, troubleshooters, and driving forces. They’re responsible for signing up and checking in members, redeeming rewards, and Read More →

What Do Customers Really Want from a Loyalty Program?

What Do Customers Really Want from a Loyalty Program?

Customers are signing up for loyalty programs at an increasing rate. A new report from Colloquy shows 3.3 billion people are enrolled in loyalty programs as of February 2015. That’s a 26% increase from 2013. Considering the popularity, it begs the question: What do customers really want out of a loyalty program? From free merchandise to exclusive offers, what kinds of rewards attract and maintain customers Read More →

The 5 Must-Dos of Relationship Marketing

The 5 Must-Dos of Relationship Marketing

Relationship marketing, with the right tools, will have an impact on your business and community. Follow these 5 must-dos to build relationships in no time. Continue reading Read More →

Do Customer Loyalty Programs Dilute Your Brand?

Do Loyalty Programs Dilute Your Brand?

Customer loyalty programs often involve the tactic of giving away discounts based on repeat business or purchases. However, some merchants hesitate to offer discounts due to the perception that lowering prices “cheapens” a brand. After all, some brands proudly keep their prices high no matter what, and still have a loyal fan following – just look at Apple. The truth is, many consumers make their place-of-purchase decisions based on Read More →

2015 Back to School Shopping Insights Every Small Business Owner Should Know

2015 Back to School Insights

Are you ready for an influx of Facebook and Instagram pics from life’s next big event? The event that affects parents, kids, businesses, and social feeds everywhere? We’re talking about back to school. Just how big is the back to school shopping season? Here’s a pop quiz for kicks: Back to school generates more revenue than: A) Father’s Day B) Mother’s Day C) Valentine’s Day D) All Read More →

Have a New Product? 4 Ways to Ignite Word of Mouth


Whether you’re adding a new item to your menu or store, or creating the next best iPhone app, you still need two things for your product to succeed: word-of-mouth, and a plan. According to Nielsen, 84% of consumers find recommendations from family and friends more trust-worthy than any other source. And research featured on The Harvard Business Review states that new products fail to gain traction due to a lack of preparation! So how do you generate Read More →

7 Ways Boba Businesses Conquer Customer Loyalty (and You Can Too)


If there’s an industry that thrives in the customer loyalty arena, it’s the boba tea industry. Boba tea, also known as bubble tea, is a Taiwanese drink known for its chewy tapioca balls and wide variety of tea flavors. The drink is especially popular amongst millennials, and even inspires Buzzfeed quizzes like “Are you addicted to Bubble Tea?,” due to its loyal fan following. What’s their secret to Read More →

6 Things Every Small Business Owner Needs to Know About EMV


What in the world is going on with EMV? There are daily articles popping up in the vast ocean of the world wide web about this new credit card standard required for the US. However, they only seem to further complicate the topic. What is EMV? When does EMV go into effect? What does EMV even stand for? How does it affect us as business Read More →

5 Key Steps to Gaining Valuable Customer Feedback

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Want your business to stand out from the competition? Gain customer feedback. It’s the most reliable way to improve the customer experience. And great customer experience is key to differentiating your business, increasing customer loyalty, and promoting brand advocacy. A CEI Survey even found that 86% of buyers are willing to pay more for a better customer experience. Gaining customer feedback, and ultimately improving the customer experience Read More →

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