6 Things Every Small Business Owner Needs to Know About EMV


What in the world is going on with EMV? There are daily articles popping up in the vast ocean of the world wide web about this new credit card standard required for the US. However, they only seem to further complicate the topic. What is EMV? When does EMV go into effect? What does EMV even stand for? How does it affect us as business Read More →

5 Key Steps to Gaining Valuable Customer Feedback

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Want your business to stand out from the competition? Gain customer feedback. It’s the most reliable way to improve the customer experience. And great customer experience is key to differentiating your business, increasing customer loyalty, and promoting brand advocacy. A CEI Survey even found that 86% of buyers are willing to pay more for a better customer experience. Gaining customer feedback, and ultimately improving the customer experience Read More →

Beyond Geography: 3 Effective Ways to Use Facebook Ad Targeting for Your Small Business

Facebook Ad Targeting

As a small business owner, you’ve probably used Facebook ads as a way to attract new customers. In fact, Facebook recently announced that they have more than 2 million active advertisers (up 33% from July of 2014), and most of them are small businesses. While big brands spend millions annually on Facebook advertising, the average spend for a small business is just $5-$50 per day. With a limited Read More →

How and Why Loyalty Marketing Really Works

Is 2015 The Year of Loyalty Marketing?

Something’s changing — a powerful movement where all businesses, large and small, are shifting focus. Instead of prioritizing acquisition and burning through new customers, businesses are engaging with current customers, improving the customer experience, and successfully increasing repeat business. How? By making loyalty marketing a focal point. This has become a big year for loyalty marketing developments. American Express recently introduced America’s first “coalition” loyalty Read More →

Facebook Rolls Out “See First” News Feed Feature, Tests Customer Loyalty


Facebook recently rolled out a new feature that lets users choose what content they want to “see first” in their News Feed. The “see first” option can be found in the settings section of the mobile app under “News Feed preferences.” Users are greeted with a friendly interface that looks like this: Facebook will automatically suggest businesses and people it thinks you will favor. For my Read More →

5 Things You Absolutely Need to Know as a Business Owner on Yelp


Love it or hate it, just about every small business owner now has a business page on Yelp. With 142 million unique users per month, Yelp is one of the hottest marketing spaces online, competing with the likes of Google and Facebook. According to a Nielsen study, Yelp isn’t too bad at driving sales either – 4 out of 5 Yelp users stated that they Read More →

Featured in VentureBeat: The Future of Small Business Marketing Will Be Automated

Featured in Venture Beat

Small businesses are stuck in the stone age of marketing. They don’t have access to the same marketing tools as Fortune 500 companies and resort to marketing tactics that would make a CMO shiver: paper flyers, sign spinners, door hangers, and more. Meanwhile, Fortune 500 companies invest millions in a sophisticated marketing technology stack and the corresponding talent dedicated to manage it. The growing chasm Read More →

Delivered, Claimed, and Redeemed: Our Promotions Stats and Why They Matter

Common FiveStars Promotion Problems & Solutions

As a business using FiveStars, the promotions tool within your dashboard gives you a powerful way to increase repeat business. Our data shows that sending your customers the right promotion can increase in-store visits and drive future full price purchases by 70 percent! Impressive, eh? So how do you ensure your FiveStars promotions hit the mark every time? Let’s review the important promotions stats you should monitor in your dashboard, and Read More →

4 Important Things to Consider Before Investing in a Loyalty Program

What to consider when choosing a loyalty program system

Today, 34% of small businesses offer a customer loyalty and rewards program¹ to increase repeat business. What do they know that other businesses don’t? It can cost up to ten times more to acquire a new customer than to keep an existing one.² A return customer will also spend 67% more on purchases than a first time customer will.¹ It pays to get your current customers back Read More →

Customer Loyalty in the Small Business Comic Book Community


Vibrant comic books line the shelves of Mission: Comics and Art, proving that the niche industry of graphic novels is still alive and thriving. For Leef Smith, FiveStars customer and owner of the popular comic book store, this comes to no surprise. “The growth of geek culture has started the comic books revival,” he says proudly. But, business was not always smooth for the first time Read More →

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