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Infographic: Everything You’ve Ever Wanted to Know About Online Sales

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Does your business engage in online sales? Are you an avid internet shopper? Either way, you’ll find something interesting and helpful in this fun infographic by SumAll, featuring astonishing statistics and some very cute fruit! Below you’ll discover when the best time and worst times are for selling, which day of the week shoppers buy the most expensive items, and more. Enjoy!     By Tracy Read More →

Not Just for Big Businesses: Customer Loyalty Programs for SMB

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From Business 2 Community: It’s common to see large companies using customer loyalty programs. They have the money to use the programs, and they see them as a helpful service. Smaller, locally-owned companies usually don’t use them, mainly due to monetary reasons. But that’s changing with a company like FiveStars. Forbes profiled the company recently, focusing on how the company can help a place like Read More →

Getting Your Customer Loyalty Program Back On Track

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So you’ve started a customer loyalty program for your small business, and you’ve finally gathered a sizable amount of sign-ups. Things are going pretty well when one day, you start to notice that less and less customers are actually using the program. Where did it all go wrong? According to this article from Entrepreneur, the problem may be your loyalty program… How to Reignite Customers’ Read More →

FiveStars Launches Automated Coupon Delivery Service For Small Businesses

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From TechCrunch: Culminating what the executive team at the automated customer rewards management service provider FiveStars calls three years of development work, the company is launching its latest feature — AutoPilot. The new product FiveStars is selling automates the distribution of coupons and discounts based on a customers’ previous purchasing behavior at a store. The new feature rolls up and replaces different services that FiveStars used Read More →

Bringing Customer Loyalty Programs to Local Merchants

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From Forbes: Most big companies have customer-loyalty programs. Mom-and-pop stores? Not so much. That’s the idea behind FiveStars, a Silicon Valley startup that uses specialized software and Big Data Analytics to create customer-loyalty programs for small businesses, says co-founder Victor Ho. “If you walk down the street to your local coffee shop and ask that person, ‘Hey, how many customers do you have? How much money does Read More →

From the Pros: 5 Companies With Loyalty Programs That Actually Work

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We’ve all heard marketing strategists and brand managers wax poetic about the merits of Starbucks and Panera Bread when it comes to the loyalty game. There’s no denying the power of those programs, but plenty of other brands are using simple-to-understand systems to create majorly engaging moments. Who’s making the biggest splash right now? Here, we take a look at five companies with their eyes Read More →

Improve Your Small Business Blog & Social Pages By Providing Helpful Content

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Maybe you’ve come across the term “content marketing” before while you were looking up small business blogging or marketing strategies for your business. Or maybe you’ve seen the phrase, “Content is king.” But what exactly does that mean? Simply put, marketing using content involves creating and distributing helpful information relevant to your audience (your potential customers) without directly selling your product. It’s essentially providing valuable Read More →

Need Some Motivation? 30 Nuggets of Inspiration for Small-Business Owners

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We’ve all been there: Whether your business is running like a dream or experiencing a few hiccups, there are days when you’re just not feeling it. Need a motivational boost to get you through the week? Here, we’ve culled 30 of our favorite quotes, stories and creative exercises designed to get those juices flowing. How many times have you woken up on Monday morning and Read More →

Common Marketing Pitfalls – and How to Avoid Them

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Many small business owners do not have the luxury of bringing somebody on board to handle marketing responsibilities for their company, let alone hiring a firm or professional agency to do it for them. The available time and financial resources for many business owners – especially those first starting out – force them to try and handle their marketing strategy on their own. While this Read More →

95 out of 100 Customers Open Your Text Promo Within 3 Minutes

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You’ve heard us say it many times before, and we will continue to preach it: if you aren’t texting your customers, YOU SHOULD BE! And WHY should you be text messaging your customers? 95 out of 100 of your customers who have opted into your text messaging program OPEN and READ your mobile messages within 3 minutes. – Forbes Online Mobile text messaging, the same Read More →

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