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3 Spring Promotion Ideas for Your Small Business

Cell Phone Park

We went through thousands of text message promotions that our merchants sent last April to find the most successful campaigns. I was a bit surprised to see the findings. Overall, they ranged between 2 buckets: seasonal specific promos and weekly specials. So rather than just give general advice, I figured I’d write up a few suggestions that met these criteria. Enjoy! Patriot’s Day (Apr 20th Read More →

Featured in Fast Company: How Facebook is Failing Local Businesses

Featured in Fast Company

For years, small business owners have been encouraged to adopt social media strategies as a way of engaging their customers after they leave the store. And they listened: 90% of small business owners in the U.S. are active on social media, and many consider social media the easiest and most cost-effective way to have an online presence. But recently customer engagement rates on Facebook and Twitter have declined to the point where only Read More →

Featured in Loyalty 360: Unique Customer Experience at Hwy 55 Burgers, Shakes & Fries

Featured in Loyalty 360

If you are planning to eat at Hwy 55 Burgers, Shakes & Fries, you can rest assured it will be a unique customer experience. “We’re blessed to have a great reputation for customer service,” Andy Moore, Director of Communications for Hwy 55 Burgers, Shakes & Fries, told Loyalty360. “But we know now that what is considered a service slip-up for us (i.e. not holding the Read More →

Featured in Venture Beat: FiveStars announces Promotions to help SMBs bring back customers

Featured in Venture Beat

Let’s say you’re a mom-and-pop coffee shop. Some of your customers are regulars, but most don’t return for a second visit. Small business marketing platform FiveStars has targeted businesses with 100 locations or less that want to build their customer loyalty. Today, the San Francisco-based company is expanding its repertoire, announcing a new tool that enables wider campaigns for small-to-medium-size businesses (SMBs). Called Promotions, the new offering Read More →

Featured in Inc. Magazine: Why the Smartest Business Leaders Raise Prices Instead of Lowering Them

Featured in Inc. Magazine

Raising prices is one of the best things you can do if you want to build a successful business. This counterintuitive bit of advice comes from Chris Luo, VP of marketing at FiveStars, a loyalty program platform for small businesses. Luo joined the company two years ago, after stints in the marketing departments of Facebook and Google. FiveStars has proved the concept. The company increased prices Read More →

Social Media is Losing Relevance for Local Businesses

Facebook for Business Not Going Well

This blog post is provocatively titled, but it’s not meant to be sensational. Efforts to use Facebook and other social media to promote your small business may be misplaced, and you may be better off investing your time and money elsewhere. In this post, I want to explain what’s happening and suggest what you should be doing instead as a small business owner. Facebook recently Read More →

Featured on WSVN 7 News Miami: Dollars and Sense, FiveStars Loyalty

WSVN 7 Miami

WSVN-TV – 7NEWS Miami Ft. Lauderdale News, Weather, Deco Saving money is at the top of everyone’s list for the new year. In tonight’s Dollars and Sense, Lynn Martinez shows us how one program is helping you save at all your favorite places! Everyone loves getting rewarded for being a loyal customer, but some reward programs require you to print a coupon or carry that Read More →

Featured on NBC 5 Chicago: New App Allows Users to Combine All Loyalty Cards into One

NBC 5 Chicago

    For local small to medium-sized businesses, FiveStars offers a ton of great benefits (automatic messaging to customers based on their spending habits, sending trackable promotions to customers easily redeemable on the POS, etc), but what about the customers? Well, not only are they getting exclusive specials from the local businesses they frequent, but they also get rid of the wallet cluttering stash of Read More →

SMB Spotlight: Wanna Cupcake?

Jim & Karie

As part of a regular series here at the FiveStars blog, we’ll take a look at some of our clients who have achieved success with our one-stop loyalty reward program. We’ve seen proven results for some time – now, we’d like to share them with you to give you a better idea of how implementing our program can help you acquire, grow, and retain your Read More →

SMB Spotlight: Sandwich Me In

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As part of a regular series here at the FiveStars blog, we’ll take a look at some of our clients who have achieved success with our one-stop loyalty reward program. We’ve seen proven results for some time – now, we’d like to share them with you to give you a better idea of how implementing our program can help you acquire, grow, and retain your Read More →

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