Why Your Offer Flopped (and How to Fix It)

Why Your Offer Flopped

Sending coupons, offers, or special promotions to your customers is a seemingly great way to increase business and spike in-store visits, right? But just how popular or effective are promotions when it comes to driving revenue, and which ones actually work? eMarketer expects $104.11 million will be spent purely because of mobile coupon redemption between 2014 and 2016. That’s reason enough for businesses to send deals Read More →

6 Big Reasons Why You Should Shop Small Every Day

6 Big Reasons Why You Should Shop Small Every Day

Imagine your neighborhood or city without any of its small, local businesses. Coffee shops, hair and nail salons, corner stores, spas, boutique clothing stores, consignment shops, restaurants, craft stores, bars, fruit markets, shoe/bike/tire repair shops, laundromats, art supply stores, gift shops, gas stations, pet stores, and more – all gone. What would be left? What would the streets look like? Desolate, depressing, empty, boring, abandoned… Read More →

Online Workshop: Skyrocket Your Black Friday Sales with FiveStars Promotions

Free Black Friday Promotions Workshop

Ninety-five million shoppers will hit stores on Black Friday. To help you maximize your Black Friday sales, we created the following 30 minute online workshop. You’ll learn: Why Black Friday marketing is essential for your small business How to boost traffic by up to 70% using FiveStars Promotions How to write messages that’ll motivate your customers to stop in during Black Friday Check it out below: Want Read More →

What to Do When Customers Just Aren’t That Into You

What to Do When Customers Aren't That Into You

She’s not returning your calls. A friendly email goes unanswered and her relationship status on Facebook now reads, “Single.” It’s official. She’s just not that into you. It happens to everyone, even business owners. While customers might not change their Facebook status over your failed relationship, you’ll still see signs when a customer is about to leave. Promotions will go unclaimed, emails go unanswered and Read More →

The Surprising Truth About When to Send Your Promotions

The Surprising Truth About When to Send Your Promotions

You’ve got your eye catching message written, your discount or offer finalized, and all that’s left is to click send on your promotion. But wait – should you send your special deal out now or tomorrow morning? Is it a bad idea to send your promotional messages in the afternoon? When exactly is the best time to reach your customers? Instead of using your best guess, we studied Read More →

Are Small Businesses Marketing on the Right Channels? A Digital vs. Traditional Overview

Are Small Businesses Marketing on the Right Channels? A Digital vs. Traditional Overview

6:00 am – buzz, buzz – My alarm clock goes off. I unplug my iPhone, rub the sleep from of my eyes and open up my email, then peruse my Google news feed. My better half wakes up and asks, “Is it going to be hot today?” I open the Weather Underground app and see it’ll be another scorcher in the East Bay. 6:50 am – Time Read More →

6 Copywriting Tips and Tools for Creating Can’t-Resist Promotions

6 Copywriting Tips for Creating Can’t-Resist Promotions

How do you tell your customers about upcoming sales or offers? You need to write a promotion! Whether you text, email, post on social, or even skywrite them, you need some writing skills to create can’t-resist promotions. For many business owners and employees, writing isn’t a strong suit. In fact, it’s estimated that employers spend $3.1 billion each year on remedial training to help employees Read More →

Do Small Businesses Really Hate Yelp? Why It’s So Complicated…

Do Small Businesses Really Hate Yelp?

Yelp, the go-to review site for consumers, is home to 90 million reviews. Consumers flock to Yelp before trying out a new boutique, service, or restaurant. And according to a Nielsen study, 4 out of 5 people who visit Yelp intend to make a purchase, which has helped a lot of businesses get found and make money. Yelp has become more than a review site, it’s a Read More →

Boost Your Black Friday Sales with These 5 Promotion Ideas

Black Friday Promotions

Ninety-five million shoppers will hit stores on Black Friday, according to the National Retail Federation. The average shopper will spend $407 between Thanksgiving and the following Sunday. With the biggest shopping day of the season fast approaching, it’s time to get moving on your promotions. To help, we’ve created a list of actionable promotion ideas that you can use to get your piece of the Read More →

Yes! You Can Now Schedule Your Promotions and Announcements

You Can Now Schedule Promotions

Great news! We heard your feedback and made a huge improvement to promotions and announcements: You can now create your messages ahead of time and schedule them to send out at a later date. How? After you create your message in the FiveStars dashboard, select, “Schedule it for later,” and choose a date and time. That’s it! Why is this so great? No more missed opportunities to Read More →

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