Communicate and keep track of more new and regular customers. Last week we chatted about how important it is to build up your customer list for quick and easy advertising to your customers. In Part 2, it’s time to double the size of that database and get you on your way to emailing, texting, and communicating specials to your current customers. Advertising to your current customers, people … Read More →
What You Can Do to Transform Your Front Door into a Turnstile with Loyal Repeat Customers Although the notion of customer loyalty seems like a no-brainer to us in this day and age, that wasn’t always the case. While it’s difficult to accurately ascertain the exact starting point of what would eventually be known as loyalty marketing, it’s clear that the concept has been around … Read More →
Mobile Access to Your Business’ Content is On the Rise and Shows No Signs of Slowing Down Who would have thought that we’d have the kind of power in our hands when holding a modern smartphone? How could anyone 50, 25, or even 10 years ago envision a world in which everyone from the President of the United States to a street vendor in Mumbai … Read More →
Via FastCasual.com: I recently ran my first half marathon, and as I reflected on the experience, I realized that the mindset needed for successful marathon running is very similar to the mindset you need to launch a successful customer loyalty program. To achieve strong results in either one, you have to be patient, willing to stick to your plan and trust your training. Patience In … Read More →
What Small Businesses Can Learn from their Larger Counterparts in Terms of Marketing If you’re running a small restaurant, a lot of the ways that the megaliths in the food service industry market themselves won’t apply to you. A multi-million dollar ad spend by McDonald’s to promote their new Mc-Whatever, Applebee’s complete sponsorship takeover the latest episode of The Walking Dead, or Papa John’s teaming … Read More →
Originally published in the San Francisco Chronicle, May 3, 2013, by Ellen Lee: They’ll be back: Whether it’s the loyalty program or just the bubble tea itself, customers line up at Tpumps. To say that Web Sun loves bubble tea may not be enough. Wherever he goes, from Hong Kong to New York, the 38-year-old managing director at a San Francisco health technology startup always picks up … Read More →
If you want to bring your best customers in the door faster, you need a way to communicate with them. We all know that advertising to potential customers can get really expensive and only increases your bottom line in the short term. However, advertising to your current customers, people who already love your business, is what brings in the extra foot traffic. Check out this infographic … Read More →
Happy Friday! Here are our top 5 small business articles we came across this week. Enjoy! Your Best Business Gift: A Complaint? Via Open Forum: Many small business owners approach the incoming customer complaint with a certain amount of dread. They believe that it is yet another problem to solve that will cost their company money. Instead, think of that latest gripe as a gift. The customer … Read More →
Why Rewarding Customers for Repeat Business is Smart Business – Especially for Brick-and-Mortars Growing up, I always wanted to frequent a place so much to where I could come in and they could ask me if I wanted “the usual”. It could have been a restaurant, a coffee shop, or even a stationary store – I didn’t care. I wanted to have a rapport with … Read More →
In the competitive landscape of local business, where every customer counts, it’s absolutely essential to keep your current customers. Loyal customers ensure that your business is profitable. Most small business owners can tell you many different ways to retain a departing customer, but not many examine the reason why they are losing the customer in the first place. So before we start saving customers, let … Read More →
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