Why Facebook Is No Longer the Best Way to Connect with Your Customers

Facebook for Business Not Going Well

Recently, the number of active small business pages on Facebook surpassed 40 million; that’s a 33% jump from last year! What does this mean for your business? With the flood of Facebook business pages surfacing everyday, it will become increasingly harder for you to reach the customers who’ve liked your Facebook page, whether you use paid Facebook advertising or not. Facebook is limiting the reach of your business’s posts An explosion in Read More →

3 Quick Promotion Ideas for Memorial Day 2015

Summer Promotion Ideas

Summer is around the corner and brings a perfect mix of warm weather, long days, and holidays that can serve as a huge launching point for your business’s growth. Memorial Day is coming up in a couple weeks, so I put together some new promotion ideas to help boost your sales during the holiday weekend. We’ve found that sending the right promotion over the right Read More →

Performance Marketing 101 for Small Business Owners

Let's get you trained up on performance marketing

I’ve been a full-time marketer for over ten years. For the past seven, I’ve worked with companies like Google, Facebook, and now FiveStars, where I market to small business owners like yourself. While I’ve created many marketing campaigns targeting small businesses, I’ve never tried to distill down my marketing learning in a consistent, concise, and relevant way that you as business owners can use to attract Read More →

How Does Google’s ‘Mobilegeddon’ Impact Your Website?

Avoiding marketing mistakes

Everyone, from bloggers, local businesses, and brand giants, braced for a major search engine shakeup that Google officially rolled out on April 21st. While the larger corporations were aware and most likely prepared for Google’s search algorithm update, many businesses are still in the dark about what exactly changed and how it affects their website from being found in Google searches. Google is penalizing non-mobile friendly websites For those of us Read More →

3 Steps to Get the Word Out About Your New Products or Services

Loyalty programs that work

You just got in a great product or started offering a new service, but how are you going to let your customers know about it? Don’t let your money go to waste by not getting the word out. Whether it’s a new restaurant special, summer clothing line, car wash, or seasonal coffee drink, you’ll want to get your customers excited about trying something new this Read More →

3 Spring Promotion Ideas for Your Small Business

Use one of our promotion ideas to get customers in the door today!

We went through thousands of text message promotions that our merchants sent last April to find the most successful campaigns. I was a bit surprised to see the findings. Overall, they ranged between 2 buckets: seasonal specific promos and weekly specials. So rather than just give general advice, I figured I’d write up a few suggestions that met these criteria. Enjoy!   Patriot’s Day (Apr Read More →

Featured in Fast Company: How Facebook is Failing Local Businesses

Featured in Fast Company

For years, small business owners have been encouraged to adopt social media strategies as a way of engaging their customers after they leave the store. And they listened: 90% of small business owners in the U.S. are active on social media, and many consider social media the easiest and most cost-effective way to have an online presence. But recently customer engagement rates on Facebook and Twitter have declined to the point where only Read More →

Featured in Loyalty 360: Unique Customer Experience at Hwy 55 Burgers, Shakes & Fries

Featured in Loyalty 360

If you are planning to eat at Hwy 55 Burgers, Shakes & Fries, you can rest assured it will be a unique customer experience. “We’re blessed to have a great reputation for customer service,” Andy Moore, Director of Communications for Hwy 55 Burgers, Shakes & Fries, told Loyalty360. “But we know now that what is considered a service slip-up for us (i.e. not holding the Read More →

Featured in Venture Beat: FiveStars announces Promotions to help SMBs bring back customers

Featured in Venture Beat

Let’s say you’re a mom-and-pop coffee shop. Some of your customers are regulars, but most don’t return for a second visit. Small business marketing platform FiveStars has targeted businesses with 100 locations or less that want to build their customer loyalty. Today, the San Francisco-based company is expanding its repertoire, announcing a new tool that enables wider campaigns for small-to-medium-size businesses (SMBs). Called Promotions, the new offering Read More →

Featured in Inc. Magazine: Why the Smartest Business Leaders Raise Prices Instead of Lowering Them

Featured in Inc. Magazine

Raising prices is one of the best things you can do if you want to build a successful business. This counterintuitive bit of advice comes from Chris Luo, VP of marketing at FiveStars, a loyalty program platform for small businesses. Luo joined the company two years ago, after stints in the marketing departments of Facebook and Google. FiveStars has proved the concept. The company increased prices Read More →

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