From Inc. Magazine: If you’re going to be basically sleeping under your desk to get your start-up off the ground, why not make things a little more comfortable and actually merge your place of business with your place of residence? At least you’ll have a proper bed handy.

That’s the thinking laid out by Victor Ho and Doka, co-founders of business loyalty network Fivestars recently. The pair came up with an elegant solution to the long hours demanded by starting their company: They cohabitated and then had early employees move in too.

“We locked ourselves in a room for three months straight, had ramen for breakfast, lunch, and dinner, and taught ourselves Python. We transformed our living room into a work space. We’d wake up, walk 20 feet down the hall, sit down at the table, not move except to eat, then go to bed,” Ho tells Fast Company, claiming the unusual arrangements helped the team be more innovative and productive save money, and instill a horizontal, hierarchy-free culture.”

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