From Inc. Magazine: Marketing your small business is easier said than done. Maybe you’ve tried Google AdWords, or created a Facebook page but were disappointed with the results or complexity. You may have considered daily deals but realized that selling products at negative gross margin to one-time customers is not a winning combination. So what’s your next move?
There are no silver bullets in marketing, but I learned one important lesson from the Fortune 500 clients I consulted for at McKinsey–the power of customer loyalty. For many small businesses, loyalty marketing may be the only marketing they need, because it builds upon their greatest asset: their most satisfied customers.
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