From Retailing Today: “The last few years have witnessed the emergence of ‘daily deals’ as the major marketing innovation for small to medium sized retailers. With the promise of reaching thousands of potential new customers, businesses have eagerly signed up with companies like Groupon and LivingSocial, offering deep discounts as a lure for new customers.
As popular as these programs have become, there has been little discussion of whether they actually work. Do ‘daily deals’ genuinely help the retailers that use them? That is, are the large discounts worth the price? Are they generating new customers or merely providing established customers with giveaways? And finally, if retailers aren’t seeing long-term benefits from ‘daily deals,’ is there something else on the horizon that might actually produce the desired results?”
Good overview of loyalty options. Restaurant need to move away from the daily deals and select a loyalty program that will help them focus on their loyal base of customers. FiveStars is working for restaurants in Atlanta. So simple to use.