Infographic: 5 Ways To Turn Around A Slow Business Day
It’s just one of those days. Your store front is empty and you are watching potential customers just walk on by without coming in the door. It’s not too late, let’s turn this day around and bring your customers in the door TODAY. These quick and easy to implement promotions can be shared and advertised to your customers via Facebook, Twitter, and other social media platforms, or with an email or text message blast.
1. Whisper Codes
Entice your customers with a secret “whisper code” that will give them something really valuable, but make sure it is easy on your daily bottom line. Instruct the customers to visit your store and whisper the password to the cashier to receive their free gift or deeply discounted item.
2. Exclusive and Time Sensitive Promotions
Create a sense of urgency for your most loyal customers. Send out a message to only your VIPs, your Twitter followers, or email club. Make them feel that not only are they getting an exclusive and special deal, but that they also need to come in before it expires at a specific hour or closing time.
Via Hubspot: The results of a Harvard research study on teaching incentives found performance improved not when incentives were given after performance metrics were achieved, but when incentives were given up-front and could be taken away if performance metrics weren’t achieved. This is the principle of “loss aversion” in which people, once they have something, don’t want to give it up. Use this to your marketing advantage.
3. Happy Hour Deals
This one is pretty self explanatory. (Who hasn’t heard of Sonic Happy Hours?!) Offer your customers discounted prices for certain items or services during a specific time frame only. You can get creative and offer happy hours outside the normal times of 3-6pm to give customers that extra boost of excitement and willingness to drop by.
4. Impromptu Event
There are many customers who would love to get out of the house but don’t have the energy to plan something to do. Make it easy for those customers to come visit you by hosting a fun impromptu event. Have a board game night, become the place to watch the Giants games, offer a wine or beer tasting, or host weekly watching parties for The Bachelor, Game of Thrones, etc.
If you are a current Fivestars Loyalty client, you can easily send out event invitations on the fly with our email and texting tools. Just ask your Client Success Manager to walk you through it. Not a client? Click here to learn more.
5. Recurring Deal Days
Have a specific day(s) that are always slow? Make that day a deal day! If you offer discounts, only offer the BEST of the best sales on your deal day. You want your customers to know that if they want the best deal possible, they have to visit at very specific times, and you want them to look forward to these days. Mix it up by switching out deals for different products or services types, so there is something unique to look out for each week that customers won’t want to miss.
Using social media, email marketing, and text message programs are all easy and cost effective ways to immediately boost foot traffic in your store. Wouldn’t it be great to have all these different marketing tools in one place? With Fivestars, you can. Get a free demo here.
Embed This Image On Your Site (copy code below):