From Inc. Magazine: Sure, it’s nice to have a big social media following. But there’s a much more effective tool for forging customer connections.
Everyone is focused on the public scorecards that show how well they are doing building connections with customers: Facebook likes, Twitter followers, and Google +1’s are all trumpeted as statistics that reflect a business’s reach and popularity. But that misses a major piece of the puzzle: the size and proper use of a business’s customer database.
The size of the databases can be a business’s secret weapon–especially with everyone else distracted by their friends and followers. Let me explain why.
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