Fivestars Modernizes Loyalty Programs

From PandoDaily:

As long as there are tech blogs and science fiction, there will always be the debate of humans versus machines. (That is, until the machines rise up and silence all debate.) More specifically, a few weeks ago, I wrote about a human labor force versus an automated one, with the eventual ubiquity of apps like Fandango remaking or displacing part-time jobs in the service industry.

Box office ticketers and cashiers aren’t going away tomorrow, but there are companies that do aim to change the dynamic of these jobs. One of them is Fivestars, a company that specializes in loyalty programs for the digital era. Fivestars signs up both mom and pop shops and large national chains for its loyalty card – one “master key” of sorts that can be used at all participating stores and restaurants. Member companies then get access to all the customer data accrued from the program and are coached by Fivestars on how to roll out their promotions.

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