Let’s say you’re a mom-and-pop coffee shop. Some of your customers are regulars, but most don’t return for a second visit.
Small business marketing platform Fivestars has targeted businesses with 100 locations or less that want to build their customer loyalty. Today, the San Francisco-based company is expanding its repertoire, announcing a new tool that enables wider campaigns for small-to-medium-size businesses (SMBs).
Called Promotions, the new offering is designed to offer incentives via email, SMS, or push notifications to anyone who has visited the local store and signed up with their phone number or email address.
Victor Ho, CEO and cofounder of Fivestars, told me that Promotions is more useful to small businesses than a Groupon coupon.