Retail loyalty programs are gaining ground. More than just a bonus, customers are now beginning to expect them. Now even small merchants are getting in on the programs.
Some of the programs are a waste of time and others can really help consumers save. So when we found out about a new program, we had to check it out.
When you hop on a jet, you can get reward miles. If you use a credit card, you can pick up points. Even when buying groceries, there are special deals for those who have signed up.
“I’ve got one here. And I got another. I’ve got another one for Bi-Rite,” Katie Pluymert of San Francisco said.
Pluymert showed 7 On Your Side several old-school loyalty punch cards she carries. Many smaller businesses have relied on these types of cards while the big guys computerized. Now companies like Five Stars are offering computerized loyalty programs to the little guy.
“Five Stars is the same Fortune 500 level technology that is available at Safeway, Walgreen’s and CVS, just bring it to a small business,” Mike Polner of Five Stars said.
Read more here: 7 On Your Side: Store Loyalty Programs Give Great Deals