Small businesses are stuck in the stone age of marketing. They don’t have access to the same marketing tools as Fortune 500 companies and resort to marketing tactics that would make a CMO shiver: paper flyers, sign spinners, door hangers, and more. Meanwhile, Fortune 500 companies invest millions in a sophisticated marketing technology stack and the corresponding talent dedicated to manage it.
The growing chasm between these sophisticated marketers and those who lack the time and the resources to compete emphasizes the differences between small businesses and major corporations. This lack of parity in marketing tools and abilities contributes to the startling statistic that 50 percent of small businesses fail within their first five years of opening.
What’s the solution? Automated marketing.
Read on here: The Future of Small Business Marketing Will Be Automated
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