Loyalty programs are a standard form of marketing in restaurants these days, whether they’re done digitally or via old-fashioned punch cards. All programs are not created equally, however, which is why it’s important for restaurateurs to ensure they are getting the most out of the investments they sink into creating and maintaining loyalty programs.
Loyalty marketing works, but it has to be done correctly, said Mike Polner, director of product marketing for Fivestars, a mobile loyalty app provider. To keep its restaurant customers happy, Fivestars follows a specific formula when doling out consumer rewards…
Read on here: 6 Dos & Don’ts of Successful Loyalty Programs
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