From PandoDaily: The road to possible world domination apparently runs through Canada. Toronto, to be precise.
At least that’s how digital loyalty startup Fivestars sees it. Today the Y-Combinator alum is announcing its first attempts at international expansion with a partnership with Rogers Communications, the Toronto-based telecom giant.
Fivestars is a loyalty program for small and medium-sized businesses that gives customers one consolidated plastic rewards card for several businesses, so they can get rid of individual stores’ rewards or punch cards. When swiped, the card gives employees standing at the point of sales terminals a swath of personal data like how much people spend or what they might buy.
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