When One-Size-Fits-All Marketing Messages Don’t Work, Use Fivestars AutoPilot!

Here’s the problem we found: Since you are  juggling the demands of your small business and your family or social life, when you send out marketing or advertising messages to your customers, it’s typically it’s a one-size-fits-all message. You don’t have the time or expertise to write individually catered marketing messages everyday. However, each of your customers is in a different stage of their lifetime with you, which means they have specific needs from you.

For instance, there are the awesome customers who come in every other day, post about you on their social sites, and have spent a ton of money at your business. You want to thank them with a nice surprise, but how?  Or maybe you spent a lot of money on a daily deal and you want to ensure that those customers who redeemed it actually come back in a second time. How do you connect with those customers? You have regular customers, and then one day you realize you haven’t seen them in a couple months. What happened? I think this blog post from Craig at ShiftHub from sums it up pretty well.

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Four People I Miss

You don’t want a good customer to just fall through the cracks like that right? You actually would prefer to never let them get to this stage at all, you want to thank them for their business while they are still a regular visitor. But you don’t have time to figure out which individual customers are in these different groups, and you really don’t have the time to individually send out custom messages to each of those groups.

Enter: Fivestars AutoPilot Features!

Here’s how we solved the problem: Our team automatically sends out perfectly crafted marketing messages to your customers for you.

Thankfully, Fivestars has a dedicated group of really intelligent marketers here and some really incredible engineers (a including a few previous Googlers and Zenga-ites, if that’s what you call them) who have worked together to build this amazing addition to the Fivestars loyalty product. We are now able to send your different groups of customers the right message, with the right promotion, at the right time–automatically.

Fivestars AutoPilot Automatic Marketing

We’ve covered how we do it in detail on a previous blog post, but here’s the skinny:

  • We populate and enrich your Fivestars customer data
  • We run optimized marketing campaigns for you
  • We give you the results in an easy to understand format

You want to launch Fivestars AutoPilot for your small business?

The Fivestars new AutoPilot features are easy to set up if you are already part of the Fivestars network. We just need to upgrade your account and set up your five auto-campaigns with you over the phone. If you are new here and want to learn more about Fivestars and how we can help you combine customer loyalty and customer behaviors to your email and text marketing efforts, we can help you with that too. Just click on the relevant button below to get started!


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