From Direct Marketing News: Armadillo Willy’s customers are so loyal they were actually the ones who clamored for the brand to initiate a more robust loyalty program. It’s why the Northern California barbecue chain turned to Fivestars, a national network of interconnected loyalty programs that allows customers to earn store-specific rewards by using a single loyalty card at all participating small businesses.

For Armadillo Willy’s, one of the most appealing aspects of the Fivestars platform – which allows business owners to send SMS and email communications and track basic analytics through a consolidated dashboard – is its seamless point-of-sale integration. As a local restaurant chain with only eight locations, the ability to personalize the customer experience sits at the very top of Armadillo Willy’s loyalty checklist.

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