San Francisco-based startup Fivestars has turned a lot of skeptics into believers since launching out of tech accelerator Y Combinator three years ago. On Thursday, the customer loyalty company–which sells software to replace those traditional paper punch cards–announced a $26 million Series B funding round led by Menlo Ventures, bringing its total capital raised to more than $42 million.

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Click here to read the article on Inc: This Startup Wants to Kill The Loyalty Punch Card