From The Next Web: Fivestars, a startup offering a loyalty card program for local businesses, kicked off its first expansion outside the US today via a new partnership with Canadian telecommunications company Rogers.
The new program, which is dubbed Vicinity, will be run by Rogers and powered by Fivestars’ proprietary technology, which integrates with point-of-sale (POS) systems to help small and medium-sized businesses offer loyalty and rewards programs to better engage with customers.
Vicinity General Manager Fiona Lake Waslander said in a statement that Rogers chose to work with Fivestars because of its “technology IP and its easy and seamless implementation for a small or medium business.”
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