From Forbes:

Victor Ho’s start-up, Fivestars, makes it easier for consumers to use their various loyalty cards. And as his venture has grown, he discovered that Silicon Valley was ill-suited to support FiveStar’s future development. So he moved it to San Francisco.

As Ho explained last October, the Fivestars universal loyalty card that launched in July 2011 lets consumers sign up in “just a few seconds to use just one loyalty card everywhere they go and still earn store-specific rewards,” according to Ho. And in February 2013, the company introduced “an integrated loyalty and gift card program.”

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