From Fast Casual Online: They’re your favorite customers and the ones who you instantly recognize when they walk into your store. You know these customers are important to your business, but did you know that these customers drive up to 80 percent of your total revenue? You’ve heard the 80-20 rule before: 80 percent of your revenue comes from only 20 percent of your customers, but we wanted put that rule to the test. It turns out, it’s true.
We took a look at customer behavior at several thousand local businesses across the country and across a dozen different verticals like coffee & tea, restaurants, retail, and nightlife. We found that, on average, 20 percent of a small business’s customers — the customers who visited at least 10 times — drive over 72 percent of a small business’s total customer visits. That 20 percent drives 72 percent of all your revenue!
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