From Street Fight Magazine: Promoting customer loyalty is a broad goal that local merchants are tackling in many different ways. While plenty of platforms utilize mobile redemptions and out-of-the-box rewards or coupons to curry favor with consumers, an increasing number of loyalty providers are taking a more seasoned approach. These vendors are moving outside the virtual environment with pre-loaded physical gift cards that consumers can redeem for full-priced goods and services.

The way that a vendor integrates gift card products into its platform depends on a number of factors, including program goals and intended customer base.

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