According to Nielson, 74% of loyalty program participants say that their loyalty programs make them more likely to continue doing business with a company, and 67% agree they shop more frequently and spend more at retailers with loyalty programs.
This means that the most successful businesses have one thing in common: a lot of customers in their rewards program!
So, whether you’ve been using your rewards program for years or are just getting started, here are some tips on how you can get more customers to sign up.
1.) Do an Employee Membership Drive: Host a competition for your staff members to see who can sign up the most customers to your rewards program in a week. Offer a monetary reward to the staff member that signs up the most customers. The cost will be offset by the new customers your rewards program will bring back.
2.) Do a Customer Enrollment Drive: Boost membership by enticing your customers with a limited-time enrollment offer that they won’t be able to resist.
Send this promotion: Blink or you’ll miss it. This month only, sign up for our rewards program and automatically receive 30% off your next purchase.
3.) Use Social Media to Advertise Your Reward Program: Post incentives for enrolling in your loyalty program on Facebook and Instagram.
Send this promotion: Come in today and sign up for our rewards program to receive 20% off your next purchase and start earning points toward one free [item]
4.) Reward Enrolled Customers with Special Events: Everybody wants to be a VIP. Post about exclusive VIP events for members only—this will encourage your entire customer base to reach VIP status.
Send this promotion: VIP’s Only! This week, members of our reward program will receive free admission to our fall gala. Not a member? Sign up next time you come in and get access to these exclusive offers!
5.) Encourage Customers to Sign-up Their Friends: Regular customers can be a great resource for new members. Offer special bonuses to current members for signing up people they think will benefit from the program.
Send this promotion: Share the love! Sign up a friend for our reward program the next time you come in and you’ll be rewarded with double the points on your purchase!
Try out one of these ideas this month, and watch your customers start coming back more often! As always, if you have any questions or need more help signing up customers, give us a call at 860-578-2770.