By the time Facebook revealed that it was partnering on a 394-unit apartment complex within...
Featured in Inc. Magazine: Do You Value Customer Relationships Like You Should?
When I was a consultant at McKinsey working with Fortune 500 companies, and even now when I am...
New Customers Are Great, But Don’t Forget to Reward the Loyal Customers
More and more people are weighing in on the debate: who is more important to focus on, new or loyal...
A Peek at Fivestars Culture: Working and Living Together
From Wall Street Journal: Fivestars Inc., a San Francisco-based customer-loyalty service that...
Your Best Customers: Know Who They Are and What They Want
From VISA Viewpoints: All customers are not created equal. A handful of them are exponentially more...
8 Ways to Keep Your VIPs Happy
From Fast Casual Online: They’re your favorite customers and the ones who you instantly...
Want to Grow Your Small Business Revenue? Get to Know Your ‘Vital Few’
Article via Inc. Magazine: In the 1940s, Joseph M. Juran coined the “80-20 rule,”...
3 Tips to Beat the Marketing Monkeys
Article via Fast Casual: In his best-selling personal finance book arguing that investors...
5 Reasons to Add Gift Cards to a Digital Loyalty Program
From Street Fight Magazine: Promoting customer loyalty is a broad goal that local merchants are...
Forget Friends and Followers. Focus on This Secret Weapon.
From Inc. Magazine: Sure, it’s nice to have a big social media following. But there’s...