Autumn is in full swing—and the holidays are almost within reach, but you don’t have to wait until Thanksgiving to enjoy strong sales. These three mid-fall promotion ideas for small businesses will bridge the gap, and give your customers early excuses to celebrate.

Trick or treat yo’ self

Halloween doesn’t have to be all about the kids! Give your customers a grown-up way to join in on the holiday fun with a trick or treat yo’ self promotion. Try offering some sophisticated treats in-store (think Prosecco, cheeses, dark chocolate); in-store spa offerings like a neck and shoulder massage or fragrant candles; or raffle off a few luxe giveaways appropriate to your industry.

Try: Not into costumes and candy corn? This Halloween, join us to trick or treat yo’ self with a glass of bubbly, dark chocolate, or an in-store massage—free with any purchase.

Early Black Friday

Customers have proven they love Black Friday deals by waking up before dawn to score great deals from big-box retailers. Instead of trying to compete with the door-busting sales that the corporate giants offer, why not host your own very special Black Friday, on a day of your choosing? It doesn’t even have to be a Friday!

Try: Get a head start on your holiday shopping or score a great deal for yourself at our Early Black Friday special of 30% off. The best part? You don’t have to get up before dawn!

Small Fall

Small Business Day is still ahead of us (mark your calendar for November 25th), but it’s always a great time to celebrate small businesses! A recent Gallup poll shows that consumer confidence in small businesses is soaring as trust in big business falters. To really drive impact, reach out to other small business owners in your community and see if a Small Fall celebration could be a street—or even neighborhood-wide event: like a block party, scavenger hunt, or other fun community celebration.

Try: This fall, we’re so glad you’re shopping small. Shop {street name} this week and enjoy 20% at {your store} and at our partnering stores—it’s our thanks to you for supporting local businesses.

 

There you have it! Try one of these mid-fall promotion ideas today to get your sales moving before the holiday season.