Will your business support a charity this holiday season? Supporting a local cause isn’t just good for your community, it’s good for business too. Research shows 83% of American consumers want businesses to support causes, and 41% have bought a product because it was associated with a cause.

You can support a cause in a variety of ways. You can arrange volunteer sessions with employees and customers, set up a donation drive or collect donations at the register.

Donating a dollar (or two) at the checkout has become a popular option for both businesses and customers. Seventy-two percent of consumers have donated to a cause at checkout and 65% of those consumers felt positive about the business after giving.

If you plan to support a charity this season, here are three promotions you can send to your customers to encourage their support.

Collect charity donations at the register, offer a free item

You can promote the charity and your business at the same time by offering a reward to those who donate to the charity at the checkout.

Consider offering a gift, free item, or a deep discount to anyone who makes a certain donation. For smaller donations, consider giving away company swag, like a drink koozie or reusable bag. For larger donations, consider upping the reward to a free ball cap or coffee mug.

Here’s what to enter as a promotion in Fivestars, just change what’s in the brackets to fit your needs:

What’s the promotional offer?

• Make a donation and receive a free gift!

What’s the occasion?

• Make a [$5] donation at the register to [Name of charity] and we’ll give you a free [type of gift].

When does the promotion expire?

• Two days after sending the promotion

Collect goods, offer a coupon for next visit

Some businesses prefer to collect goods for charities. Whether you collect presents, host a can drive, or ask customers to bring in gently used winter coats, you can encourage more participation with a promotion.

Again, it’s a good idea to offer customers an incentive to participate. Consider giving customers a coupon that’s good for their next visit if they bring in a donation.

Here’s what to enter as a promotion in Fivestars, just change what’s in the brackets to fit your needs:

What’s the promotional offer?

• Bring in a donation and get [discount amount] off your next purchase.

What’s the occasion?

• We’re collecting [Name of item] for [Name of charity]. Bring in your donation, and claim your coupon.

When does the promotion expire?

• Two days after sending the promotion

Organize a volunteer event, give away t-shirts

Some businesses decide to volunteer their time. Whether you serve meals at the shelter, wrap toys for those in need or spend time building a home for those less fortunate, you can get customers involved in the action, too.

Get a combination of employees and customers to sign up to volunteer for specific shifts. Of course, you’ll need to coordinate this with your local charity, but most non-profits are not only happy for the help, but for coordinating the shifts too.

Put a signup sheet at your register and ask customers if they’d like to volunteer with your business. If they’re interested, have them sign up for a date and time. To give customers an extra nudge, let them know that they’ll receive a free t-shirt to wear at the event if they volunteer.

Here’s what to enter as a promotion in Fivestars, just change what’s in the brackets to fit your needs:

What’s the promotional offer?

• Sign up to volunteer with [Name of charity] and get a free t-shirt.

What’s the occasion?

• Help us support [Name of charity] by signing up for a volunteer shift at your next visit.

When does the promotion expire?

• A week after sending the promotion

Be sure to start your promotions early. Consumer donations were up 4% in 2015, but there’s a lot of competition for charitable donations. By running promotions now and offering an incentive, you’ll likely see the best results for your local charity.