According to Marketing Land, customers spend more than 75.8 billion dollars on the Back to School season every year, making it the second highest spending season behind the winter holidays! This means that August is the perfect time to use Back to School promotions to get more customers in the door.
Even if you don’t sell school supplies, you can still take advantage one of the biggest spending seasons of the year with some of these promotion ideas:
Have an “Escape Back to School Shopping” Sale
Stocking up on pencils and new lunch boxes can wear down anyone. Offer tired families exclusive discounts on items or services to escape from the drudgery of Back to School shopping.
Send this promotion: Back to School shopping got you stressed? Come in this week only and soothe your nerves with 20% off [item or service].
Do a “Last Chance” Summer Sale
Summer goes fast. Bring students and parents in with a reminder that the care-free days of summer are almost over.
Send this promotion: The school year is starting soon! Don’t miss out on our summer savings–use our rewards program to earn double points on any purchase made before August 25th.
Take Advantage of Labor Day Weekend
For most regions, school has already started by the time Labor Day hits, so kids and parents are ready for a last summer-time hurrah before fall.
Send this promotion: Summer is coming to an end, but our deals aren’t! Come in this Labor Day Weekend and get one free [item] with a purchase of $10 or more.
Don’t Forget About the Teachers
Back to school is coming up for teachers too. Give our hard-working, dedicated teachers another reason to be excited for the school year!
Send this promotion: This Back to School season, we’re celebrating our teachers. This month only, if you come in and let us know you’re a teacher, we’ll give you 30% any [item or service].
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