We went through thousands of text message promotions that our merchants sent last April to find the most successful campaigns. I was a bit surprised to see the findings. Overall, they ranged between 2 buckets: seasonal specific promos and weekly specials. So rather than just give general advice, I figured I’d write up a few suggestions that met these criteria. Enjoy!

Patriot’s Day (Apr 20th this year):
Opening Line/Message: (Your business name here): Celebrate Patriot’s Day and our freedoms with
Promotion: one free item with purchase
Expiration Date: 4/21/2015 (Ends day after)

Summer Evening Specials:
Opening Line/Message: (Your business name here): Celebrate the long evenings with us this weekend and get
Promotion: 20% off after 6PM
Expiration Date: 7 days after
**Simple day-of-week campaigns like this are great for regular campaigns. Try sending one on a quiet day too!**

Ninety Degree Discount (sent on a hot day–the opposite of a rainy day special):
Opening Line/Message: (Your business name here): Get out of the heat with us and
Promotion: get a free bottled water with purchase
Expiration Date: 1 day after

Especially if you’re doing weekly specials, remember to change your discounts to find the items that your customers prefer and figure out which of them bring in the most visits with the least cost to your bottom line.

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