Many small business owners do not have the luxury of bringing somebody on board to handle marketing...
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The Ultimate Beginner’s Guide to Social Media for Small Business Owners
Determining which social media platforms to utilize as a small business owner can be like going to...
Add Value to Your Customers’ Inbox with Email Marketing
Talk to any relationship counselor worth his or her salt, and he or she will undoubtedly preach and...
What’s the Deal with Daily Deals?
One of the most popular forms of Internet marketing that has sprung up over the past few years has...
The 10 Most Common Marketing Pitfalls (and How to Avoid Them)
1. Failing to create a set of goals At the beginning of a marketing campaign, it’s easy to aim...
Best-Kept Secrets: The 5 Things That Really Keep Customers Coming Back
For global companies, local boutiques and every business in between, customer loyalty is an...
Infographic: Master Facebook Marketing With These 7 Tips
As Fivestars Loyalty’s Director of Animated .Gifs, I’m excited to be able to feature an...
15 Reasons Your Customers Might Be Jumping Ship
Are you noticing your small business’s foot traffic beginning to dwindle? Are you losing...
Maximize Your Marketing Budget
It’s always wise to be practical with your expenses, regardless of your particular situation...
3 Dos and Don’ts If You’re Considering Direct Mail Marketing
I would wager that most business owners under the age of 35 probably have never even considered...