As I’m sure you have noticed, everyone and their dog is on Facebook these days, including your customers.
Small businesses have seen that there is a huge (and mostly free) advertising opportunity here. With studies showing Facebook fans spending twice as much as non-Facebook fans, who wouldn’t want to make a Facebook page for their business? However, many have quickly realized that simply setting up a Facebook page for their local business doesn’t really bring extra traffic to their store.
So for the month of March, we will be giving you a step-by-step guide on how to use Facebook to bring your loyal customers back in the door more often.
First things first: Let’s create a Facebook page and a vanity URL (I will explain this later) for your business.
1. Go to www.facebook.com/page to start the process to make your business’s new Facebook page. Click “Local Business or Place.”
2. Fill in your business’s location and contact information and click “Get Started.”
3. Facebook will now guide you through adding pictures and other information about your business. Don’t worry, you can edit and adjust your information anytime after the page is setup.
4. Once your page is set up, create a vanity URL (or more simply, a website with your unique business username) by clicking here: www.facebook.com/username. This will allow your page to feature your business name in the website address. For example: Jessica’s Play Pen Facebook page’s URL looks like this “www.facebook.com/JessicasPlayPen”
Congrats on making your Facebook fan page! This coming Thursday, we will continue our series on Facebook loyalty marketing and show you how to turn your customers into Facebook fans at your point-of-sale. Be on the lookout!
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