As a small business owner, your time and resources are spread thin. Yet, taking the time to effectively market your business is essential to thriving. This is especially important when 50% of small businesses only survive more than five years, according to the Small Business Administration.

So how do you balance the day-to-day of running a business while managing your marketing so that it takes up less time, yet does more for your bottom line?

My goal, as VP of Marketing at Fivestars and former Global Head of Small Business Marketing at Facebook, is to give small business owners like you access to the best modern marketing tools. I also want to ensure you have the wherewithal to make smart marketing decisions because time and money is of the essence.

With that, I co-hosted the following small business marketing workshop with Emma Vaughn of Main Street Hub. In the workshop, you’ll learn:

• The role of social media when Facebook keeps changing
• The power of personalization (lessons from Amazon)
• How to double customer visits + increase revenue for your small business through smart loyalty programs

Our objective in this workshop is to share easy-to-implement customer engagement and small business marketing tactics. These tactics have been proven to significantly increase revenue for Fortune 500 companies. But, they still aren’t widely used by local businesses. With the right tools made specifically for small businesses and the tactics we share in this workshop, you’ll also start to see significant results.

Check out the workshop below and let me know if you have any additional questions in the comments below.

Want more info about customer loyalty and retention? Check out any of the following articles on INSIGHTS, a small business marketing knowledge base. Be sure to sign up for the newsletter as well – You’ll receive helpful small business marketing info 2x a month.