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Author - Jerry Whitehead

Small Business Success Stories

A Customer Loyalty Success Story – Shangri-La

Note: As part of a regular series, we’ll take a look at some of our...

<img width="375" height="195" alt="" decoding="async" loading="lazy" data-srcset="https://blog.fivestars.com/wp-content/uploads/2018/02/BlogDefaultPhoto-375x195.png 375w, https://blog.fivestars.com/wp-content/uploads/2018/02/BlogDefaultPhoto-300x156.png 300w, https://blog.fivestars.com/wp-content/uploads/2018/02/BlogDefaultPhoto.jpg 600w" data-src="https://blog.fivestars.com/wp-content/uploads/2018/02/BlogDefaultPhoto-375x195.png" data-sizes="(max-width: 375px) 100vw, 375px" class="attachment-vce-lay-b default-featured-img lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" /><noscript><img width="375" height="195" alt="" decoding="async" loading="lazy" data-srcset="https://blog.fivestars.com/wp-content/uploads/2018/02/BlogDefaultPhoto-375x195.png 375w, https://blog.fivestars.com/wp-content/uploads/2018/02/BlogDefaultPhoto-300x156.png 300w, https://blog.fivestars.com/wp-content/uploads/2018/02/BlogDefaultPhoto.jpg 600w" data-src="https://blog.fivestars.com/wp-content/uploads/2018/02/BlogDefaultPhoto-375x195.png" data-sizes="(max-width: 375px) 100vw, 375px" class="attachment-vce-lay-b default-featured-img lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" /><noscript><img width="375" height="195" alt="" decoding="async" loading="lazy" data-srcset="https://blog.fivestars.com/wp-content/uploads/2018/02/BlogDefaultPhoto-375x195.png 375w, https://blog.fivestars.com/wp-content/uploads/2018/02/BlogDefaultPhoto-300x156.png 300w, https://blog.fivestars.com/wp-content/uploads/2018/02/BlogDefaultPhoto.jpg 600w" data-src="https://blog.fivestars.com/wp-content/uploads/2018/02/BlogDefaultPhoto-375x195.png" data-sizes="(max-width: 375px) 100vw, 375px" class="attachment-vce-lay-b default-featured-img lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" /><noscript><img width="375" height="195" alt="" decoding="async" loading="lazy" data-srcset="https://blog.fivestars.com/wp-content/uploads/2018/02/BlogDefaultPhoto-375x195.png 375w, https://blog.fivestars.com/wp-content/uploads/2018/02/BlogDefaultPhoto-300x156.png 300w, https://blog.fivestars.com/wp-content/uploads/2018/02/BlogDefaultPhoto.jpg 600w" data-src="https://blog.fivestars.com/wp-content/uploads/2018/02/BlogDefaultPhoto-375x195.png" data-sizes="(max-width: 375px) 100vw, 375px" class="attachment-vce-lay-b default-featured-img lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" /><noscript><img width="375" height="195" alt="" decoding="async" loading="lazy" data-srcset="https://blog.fivestars.com/wp-content/uploads/2018/02/BlogDefaultPhoto-375x195.png 375w, https://blog.fivestars.com/wp-content/uploads/2018/02/BlogDefaultPhoto-300x156.png 300w, https://blog.fivestars.com/wp-content/uploads/2018/02/BlogDefaultPhoto.jpg 600w" data-src="https://blog.fivestars.com/wp-content/uploads/2018/02/BlogDefaultPhoto-375x195.png" data-sizes="(max-width: 375px) 100vw, 375px" class="attachment-vce-lay-b default-featured-img lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" /><noscript><img width="375" height="195" src="https://blog.fivestars.com/wp-content/uploads/2018/02/BlogDefaultPhoto-375x195.png" class="attachment-vce-lay-b default-featured-img" alt="" decoding="async" loading="lazy" srcset="https://blog.fivestars.com/wp-content/uploads/2018/02/BlogDefaultPhoto-375x195.png 375w, https://blog.fivestars.com/wp-content/uploads/2018/02/BlogDefaultPhoto-300x156.png 300w, https://blog.fivestars.com/wp-content/uploads/2018/02/BlogDefaultPhoto.jpg 600w" sizes="(max-width: 375px) 100vw, 375px" />

Growing Your Business • Social Media Marketing

6 Reasons to Start a Blog for Your Small Business

A small business blog is one of the best and most familiar ways to connect...

<img width="375" height="195" alt="" decoding="async" loading="lazy" data-srcset="https://blog.fivestars.com/wp-content/uploads/2018/02/BlogDefaultPhoto-375x195.png 375w, https://blog.fivestars.com/wp-content/uploads/2018/02/BlogDefaultPhoto-300x156.png 300w, https://blog.fivestars.com/wp-content/uploads/2018/02/BlogDefaultPhoto.jpg 600w" data-src="https://blog.fivestars.com/wp-content/uploads/2018/02/BlogDefaultPhoto-375x195.png" data-sizes="(max-width: 375px) 100vw, 375px" class="attachment-vce-lay-b default-featured-img lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" /><noscript><img width="375" height="195" alt="" decoding="async" loading="lazy" data-srcset="https://blog.fivestars.com/wp-content/uploads/2018/02/BlogDefaultPhoto-375x195.png 375w, https://blog.fivestars.com/wp-content/uploads/2018/02/BlogDefaultPhoto-300x156.png 300w, https://blog.fivestars.com/wp-content/uploads/2018/02/BlogDefaultPhoto.jpg 600w" data-src="https://blog.fivestars.com/wp-content/uploads/2018/02/BlogDefaultPhoto-375x195.png" data-sizes="(max-width: 375px) 100vw, 375px" class="attachment-vce-lay-b default-featured-img lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" /><noscript><img width="375" height="195" alt="" decoding="async" loading="lazy" data-srcset="https://blog.fivestars.com/wp-content/uploads/2018/02/BlogDefaultPhoto-375x195.png 375w, https://blog.fivestars.com/wp-content/uploads/2018/02/BlogDefaultPhoto-300x156.png 300w, https://blog.fivestars.com/wp-content/uploads/2018/02/BlogDefaultPhoto.jpg 600w" data-src="https://blog.fivestars.com/wp-content/uploads/2018/02/BlogDefaultPhoto-375x195.png" data-sizes="(max-width: 375px) 100vw, 375px" class="attachment-vce-lay-b default-featured-img lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" /><noscript><img width="375" height="195" alt="" decoding="async" loading="lazy" data-srcset="https://blog.fivestars.com/wp-content/uploads/2018/02/BlogDefaultPhoto-375x195.png 375w, https://blog.fivestars.com/wp-content/uploads/2018/02/BlogDefaultPhoto-300x156.png 300w, https://blog.fivestars.com/wp-content/uploads/2018/02/BlogDefaultPhoto.jpg 600w" data-src="https://blog.fivestars.com/wp-content/uploads/2018/02/BlogDefaultPhoto-375x195.png" data-sizes="(max-width: 375px) 100vw, 375px" class="attachment-vce-lay-b default-featured-img lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" /><noscript><img width="375" height="195" alt="" decoding="async" loading="lazy" data-srcset="https://blog.fivestars.com/wp-content/uploads/2018/02/BlogDefaultPhoto-375x195.png 375w, https://blog.fivestars.com/wp-content/uploads/2018/02/BlogDefaultPhoto-300x156.png 300w, https://blog.fivestars.com/wp-content/uploads/2018/02/BlogDefaultPhoto.jpg 600w" data-src="https://blog.fivestars.com/wp-content/uploads/2018/02/BlogDefaultPhoto-375x195.png" data-sizes="(max-width: 375px) 100vw, 375px" class="attachment-vce-lay-b default-featured-img lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" /><noscript><img width="375" height="195" src="https://blog.fivestars.com/wp-content/uploads/2018/02/BlogDefaultPhoto-375x195.png" class="attachment-vce-lay-b default-featured-img" alt="" decoding="async" loading="lazy" srcset="https://blog.fivestars.com/wp-content/uploads/2018/02/BlogDefaultPhoto-375x195.png 375w, https://blog.fivestars.com/wp-content/uploads/2018/02/BlogDefaultPhoto-300x156.png 300w, https://blog.fivestars.com/wp-content/uploads/2018/02/BlogDefaultPhoto.jpg 600w" sizes="(max-width: 375px) 100vw, 375px" />

Growing Your Business

3 Things To Consider Before Launching an Online...

If you’ve read this blog at all over the past few months, you know the...

<img width="375" height="195" alt="" decoding="async" loading="lazy" data-srcset="https://blog.fivestars.com/wp-content/uploads/2018/02/BlogDefaultPhoto-375x195.png 375w, https://blog.fivestars.com/wp-content/uploads/2018/02/BlogDefaultPhoto-300x156.png 300w, https://blog.fivestars.com/wp-content/uploads/2018/02/BlogDefaultPhoto.jpg 600w" data-src="https://blog.fivestars.com/wp-content/uploads/2018/02/BlogDefaultPhoto-375x195.png" data-sizes="(max-width: 375px) 100vw, 375px" class="attachment-vce-lay-b default-featured-img lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" /><noscript><img width="375" height="195" alt="" decoding="async" loading="lazy" data-srcset="https://blog.fivestars.com/wp-content/uploads/2018/02/BlogDefaultPhoto-375x195.png 375w, https://blog.fivestars.com/wp-content/uploads/2018/02/BlogDefaultPhoto-300x156.png 300w, https://blog.fivestars.com/wp-content/uploads/2018/02/BlogDefaultPhoto.jpg 600w" data-src="https://blog.fivestars.com/wp-content/uploads/2018/02/BlogDefaultPhoto-375x195.png" data-sizes="(max-width: 375px) 100vw, 375px" class="attachment-vce-lay-b default-featured-img lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" /><noscript><img width="375" height="195" alt="" decoding="async" loading="lazy" data-srcset="https://blog.fivestars.com/wp-content/uploads/2018/02/BlogDefaultPhoto-375x195.png 375w, https://blog.fivestars.com/wp-content/uploads/2018/02/BlogDefaultPhoto-300x156.png 300w, https://blog.fivestars.com/wp-content/uploads/2018/02/BlogDefaultPhoto.jpg 600w" data-src="https://blog.fivestars.com/wp-content/uploads/2018/02/BlogDefaultPhoto-375x195.png" data-sizes="(max-width: 375px) 100vw, 375px" class="attachment-vce-lay-b default-featured-img lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" /><noscript><img width="375" height="195" alt="" decoding="async" loading="lazy" data-srcset="https://blog.fivestars.com/wp-content/uploads/2018/02/BlogDefaultPhoto-375x195.png 375w, https://blog.fivestars.com/wp-content/uploads/2018/02/BlogDefaultPhoto-300x156.png 300w, https://blog.fivestars.com/wp-content/uploads/2018/02/BlogDefaultPhoto.jpg 600w" data-src="https://blog.fivestars.com/wp-content/uploads/2018/02/BlogDefaultPhoto-375x195.png" data-sizes="(max-width: 375px) 100vw, 375px" class="attachment-vce-lay-b default-featured-img lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" /><noscript><img width="375" height="195" alt="" decoding="async" loading="lazy" data-srcset="https://blog.fivestars.com/wp-content/uploads/2018/02/BlogDefaultPhoto-375x195.png 375w, https://blog.fivestars.com/wp-content/uploads/2018/02/BlogDefaultPhoto-300x156.png 300w, https://blog.fivestars.com/wp-content/uploads/2018/02/BlogDefaultPhoto.jpg 600w" data-src="https://blog.fivestars.com/wp-content/uploads/2018/02/BlogDefaultPhoto-375x195.png" data-sizes="(max-width: 375px) 100vw, 375px" class="attachment-vce-lay-b default-featured-img lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" /><noscript><img width="375" height="195" src="https://blog.fivestars.com/wp-content/uploads/2018/02/BlogDefaultPhoto-375x195.png" class="attachment-vce-lay-b default-featured-img" alt="" decoding="async" loading="lazy" srcset="https://blog.fivestars.com/wp-content/uploads/2018/02/BlogDefaultPhoto-375x195.png 375w, https://blog.fivestars.com/wp-content/uploads/2018/02/BlogDefaultPhoto-300x156.png 300w, https://blog.fivestars.com/wp-content/uploads/2018/02/BlogDefaultPhoto.jpg 600w" sizes="(max-width: 375px) 100vw, 375px" />

Growing Your Business

5 Questions to Ask Yourself Before Building an...

According to a joint report filed in 2012 by comScore, 15 miles, and...

<img width="375" height="195" alt="" decoding="async" loading="lazy" data-srcset="https://blog.fivestars.com/wp-content/uploads/2018/02/BlogDefaultPhoto-375x195.png 375w, https://blog.fivestars.com/wp-content/uploads/2018/02/BlogDefaultPhoto-300x156.png 300w, https://blog.fivestars.com/wp-content/uploads/2018/02/BlogDefaultPhoto.jpg 600w" data-src="https://blog.fivestars.com/wp-content/uploads/2018/02/BlogDefaultPhoto-375x195.png" data-sizes="(max-width: 375px) 100vw, 375px" class="attachment-vce-lay-b default-featured-img lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" /><noscript><img width="375" height="195" alt="" decoding="async" loading="lazy" data-srcset="https://blog.fivestars.com/wp-content/uploads/2018/02/BlogDefaultPhoto-375x195.png 375w, https://blog.fivestars.com/wp-content/uploads/2018/02/BlogDefaultPhoto-300x156.png 300w, https://blog.fivestars.com/wp-content/uploads/2018/02/BlogDefaultPhoto.jpg 600w" data-src="https://blog.fivestars.com/wp-content/uploads/2018/02/BlogDefaultPhoto-375x195.png" data-sizes="(max-width: 375px) 100vw, 375px" class="attachment-vce-lay-b default-featured-img lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" /><noscript><img width="375" height="195" alt="" decoding="async" loading="lazy" data-srcset="https://blog.fivestars.com/wp-content/uploads/2018/02/BlogDefaultPhoto-375x195.png 375w, https://blog.fivestars.com/wp-content/uploads/2018/02/BlogDefaultPhoto-300x156.png 300w, https://blog.fivestars.com/wp-content/uploads/2018/02/BlogDefaultPhoto.jpg 600w" data-src="https://blog.fivestars.com/wp-content/uploads/2018/02/BlogDefaultPhoto-375x195.png" data-sizes="(max-width: 375px) 100vw, 375px" class="attachment-vce-lay-b default-featured-img lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" /><noscript><img width="375" height="195" alt="" decoding="async" loading="lazy" data-srcset="https://blog.fivestars.com/wp-content/uploads/2018/02/BlogDefaultPhoto-375x195.png 375w, https://blog.fivestars.com/wp-content/uploads/2018/02/BlogDefaultPhoto-300x156.png 300w, https://blog.fivestars.com/wp-content/uploads/2018/02/BlogDefaultPhoto.jpg 600w" data-src="https://blog.fivestars.com/wp-content/uploads/2018/02/BlogDefaultPhoto-375x195.png" data-sizes="(max-width: 375px) 100vw, 375px" class="attachment-vce-lay-b default-featured-img lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" /><noscript><img width="375" height="195" alt="" decoding="async" loading="lazy" data-srcset="https://blog.fivestars.com/wp-content/uploads/2018/02/BlogDefaultPhoto-375x195.png 375w, https://blog.fivestars.com/wp-content/uploads/2018/02/BlogDefaultPhoto-300x156.png 300w, https://blog.fivestars.com/wp-content/uploads/2018/02/BlogDefaultPhoto.jpg 600w" data-src="https://blog.fivestars.com/wp-content/uploads/2018/02/BlogDefaultPhoto-375x195.png" data-sizes="(max-width: 375px) 100vw, 375px" class="attachment-vce-lay-b default-featured-img lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" /><noscript><img width="375" height="195" src="https://blog.fivestars.com/wp-content/uploads/2018/02/BlogDefaultPhoto-375x195.png" class="attachment-vce-lay-b default-featured-img" alt="" decoding="async" loading="lazy" srcset="https://blog.fivestars.com/wp-content/uploads/2018/02/BlogDefaultPhoto-375x195.png 375w, https://blog.fivestars.com/wp-content/uploads/2018/02/BlogDefaultPhoto-300x156.png 300w, https://blog.fivestars.com/wp-content/uploads/2018/02/BlogDefaultPhoto.jpg 600w" sizes="(max-width: 375px) 100vw, 375px" />

Small Business Success Stories

A Customer Loyalty Success Story – Bitter +...

As part of a regular series here at the Fivestars blog, we’ll take a...

<img width="375" height="195" alt="" decoding="async" loading="lazy" data-srcset="https://blog.fivestars.com/wp-content/uploads/2018/02/BlogDefaultPhoto-375x195.png 375w, https://blog.fivestars.com/wp-content/uploads/2018/02/BlogDefaultPhoto-300x156.png 300w, https://blog.fivestars.com/wp-content/uploads/2018/02/BlogDefaultPhoto.jpg 600w" data-src="https://blog.fivestars.com/wp-content/uploads/2018/02/BlogDefaultPhoto-375x195.png" data-sizes="(max-width: 375px) 100vw, 375px" class="attachment-vce-lay-b default-featured-img lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" /><noscript><img width="375" height="195" alt="" decoding="async" loading="lazy" data-srcset="https://blog.fivestars.com/wp-content/uploads/2018/02/BlogDefaultPhoto-375x195.png 375w, https://blog.fivestars.com/wp-content/uploads/2018/02/BlogDefaultPhoto-300x156.png 300w, https://blog.fivestars.com/wp-content/uploads/2018/02/BlogDefaultPhoto.jpg 600w" data-src="https://blog.fivestars.com/wp-content/uploads/2018/02/BlogDefaultPhoto-375x195.png" data-sizes="(max-width: 375px) 100vw, 375px" class="attachment-vce-lay-b default-featured-img lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" /><noscript><img width="375" height="195" alt="" decoding="async" loading="lazy" data-srcset="https://blog.fivestars.com/wp-content/uploads/2018/02/BlogDefaultPhoto-375x195.png 375w, https://blog.fivestars.com/wp-content/uploads/2018/02/BlogDefaultPhoto-300x156.png 300w, https://blog.fivestars.com/wp-content/uploads/2018/02/BlogDefaultPhoto.jpg 600w" data-src="https://blog.fivestars.com/wp-content/uploads/2018/02/BlogDefaultPhoto-375x195.png" data-sizes="(max-width: 375px) 100vw, 375px" class="attachment-vce-lay-b default-featured-img lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" /><noscript><img width="375" height="195" alt="" decoding="async" loading="lazy" data-srcset="https://blog.fivestars.com/wp-content/uploads/2018/02/BlogDefaultPhoto-375x195.png 375w, https://blog.fivestars.com/wp-content/uploads/2018/02/BlogDefaultPhoto-300x156.png 300w, https://blog.fivestars.com/wp-content/uploads/2018/02/BlogDefaultPhoto.jpg 600w" data-src="https://blog.fivestars.com/wp-content/uploads/2018/02/BlogDefaultPhoto-375x195.png" data-sizes="(max-width: 375px) 100vw, 375px" class="attachment-vce-lay-b default-featured-img lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" /><noscript><img width="375" height="195" alt="" decoding="async" loading="lazy" data-srcset="https://blog.fivestars.com/wp-content/uploads/2018/02/BlogDefaultPhoto-375x195.png 375w, https://blog.fivestars.com/wp-content/uploads/2018/02/BlogDefaultPhoto-300x156.png 300w, https://blog.fivestars.com/wp-content/uploads/2018/02/BlogDefaultPhoto.jpg 600w" data-src="https://blog.fivestars.com/wp-content/uploads/2018/02/BlogDefaultPhoto-375x195.png" data-sizes="(max-width: 375px) 100vw, 375px" class="attachment-vce-lay-b default-featured-img lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" /><noscript><img width="375" height="195" src="https://blog.fivestars.com/wp-content/uploads/2018/02/BlogDefaultPhoto-375x195.png" class="attachment-vce-lay-b default-featured-img" alt="" decoding="async" loading="lazy" srcset="https://blog.fivestars.com/wp-content/uploads/2018/02/BlogDefaultPhoto-375x195.png 375w, https://blog.fivestars.com/wp-content/uploads/2018/02/BlogDefaultPhoto-300x156.png 300w, https://blog.fivestars.com/wp-content/uploads/2018/02/BlogDefaultPhoto.jpg 600w" sizes="(max-width: 375px) 100vw, 375px" />

Growing Your Business

What is a Brand, How to Create One, and 5 Tips to...

The business sphere is so rife with meaningless buzzwords that it would...

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Small Business Marketing

6 Summer Marketing Ideas: Take Advantage of the...

I don’t care what anyone says – summer is the best. Maybe I’m still...

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Small Business Marketing

4 Steps to Get Started With Online Marketing

It’s incredibly easy to get stuck in your ways, and it’s doubly true...

Fortune 500 Loyalty Programs

Customer Loyalty

Why Big Companies All Have Loyalty Programs

When kids inevitably wanted to do or wear something that almost all of...

Loyalty programs that work

Customer Loyalty

4 Ways to Set up a Loyalty Rewards System That...

As long as loyalty marketing and reward programs have been around...