With Visit Boost, the system that allows you to the send the right message, over the right channel, at the right time, there’s a lot going on behind the scenes with your FiveStars campaigns. That’s why we’ve made it to easier to understand with the new Campaign Reach page.
With the new Campaign Reach page (found in your dashboard), you can easily see the breakdown of customers you’re able to message through your FiveStars AutoPilot, Promotions and Announcements tools, and over which channels.
We surface all this information, and provide helpful tips directly into your dashboard so you know what to expect and how to improve. Here’s what the new page looks like:
To view this new page, click Campaigns from the left hand menu of your Dashboard. From there, select Campaign Reach.
If you’re looking for even more detail, we’ve also added messaging preferences to your customers’ profile. You can see which customers prefer email over text message, or which customers have the mobile app. To check our your customers’ preferences, click on Members from the left hand menu of your Dashboard.
On average, businesses on the FiveStars network are able to reach over 65% of their members. If you want to boost the percentage of customers you’re able reachable on your program, here are two things we recommend:
- If you don’t already have one, sign up for a FiveStars Customer Touchscreen at your business. It can double your reachability rate by only requiring a single step for customers opt-ins. Request a demo to see what it’s all about.
- Let your customers know that they need to verify their phone number to receive special offers. Businesses who do this significantly improve their opt-in rate.
Text message marketing regulations have changed in the past few years, and FiveStars is always at the forefront of making sure our customers are compliant. If you’re curious about how we do it, check out this guide.